Entire business models have been built around video.

Take the example of the fitness industry. According to an estimate, in 2017, there were 35 million fitness videos on YouTube alone. You can easily imagine the current number of videos in 2023!

Now, what does the rise of video mean for your WordPress-based business?

It means you have a powerful medium for capturing visitors’ attention.

Once you have them, it is easy to show them your offer. Since they are already quite receptive to your message, there is a much higher chance that they will convert into paying customers.

WordPress Supports Video

The good news is that WordPress as a platform fully supports video.

WordPress makes it extremely easy to integrate and display videos to your visitors. That’s why you see many websites using video to show testimonials, product demos, and infomercials.

The success of video depends upon how you handle video placement. Similarly, how you choose to playback video at your website severely impacts the user experience.

That’s why you need to seriously consider how you would embed and playback videos on your WordPress website.

While you are thinking about it, you also need to consider how video fits into your marketing strategy.

Video Marketing Statistics

Discover the power of video marketing with the following compelling statistics showcased in an infographic before delving into the scenarios where video becomes central to your marketing strategy.

Video in Your Marketing Strategy

Whatever business you’re in, video can play an essential role in any marketing strategy.

There are two primary scenarios where video becomes central to the marketing strategy.

When Video Is Central To Your Marketing Strategy

This is usually the case where videos are used for marketing your product or services.

In this case, videos are used to bring the target audience within the sales funnel and impress them with the use cases and benefits of the product or service.

Here videos are used to show customer testimonials, product demos, service walkthroughs, and product uses.

When the Video Is the Product

The second scenario is where the video is the core offering of the business. This is usually the case with course creators, trainers, and consultants.

These businesses also use videos in their marketing, in almost the same way as the first category.

However, the primary use of the video is as a product that generates revenue. The product could come in several options, from standalone sessions to complete multi-part courses.

Enter the WordPress Video Player Plugin

You need a player to play videos on your website. So whether you use videos in marketing only or they are the main product on your website, you need a reliable solution that makes sure the visitors on your site can view videos without any hassle.

At this point, you might ask – why do I need to bloat my website with another plugin? A related question could be – isn’t the Gutenberg video block enough for embedding videos into pages and posts?

Both are good questions and have the same answer – yes.

You can use the Gutenberg video block to embed videos into your website. The process is pretty straightforward, and the results are not that bad.

However, that’s about it for the native Gutenberg video block.

Here’s Why You Need a WordPress Video Player Plugin

Marketers use video to impress the target audience and catch their attention so that they’ll explore more pages. In addition, video is used to collect information about the visitors and present them with relevant offers.

That’s where WordPress video players come into their own.

In general, WordPress video player plugins bring in the following benefits:

Support For Page Builders

These video plugins for WordPress play well with all page builders. This means you can build your website with any page builder such as Elementor and Beaver Builder. These plugins integrate well with the design of your website without breaking anything.

Use Multiple Hosts

WordPress video player plugins can fetch videos from all popular sources from the local server to Amazon S3 and Google Drive. This allows you more independence in choosing the right video hosting platform for your business.

Customize the Player

Since video plugins integrate well with page builders, you can use HTML and CSS to style the player to fit your design. In many cases, businesses with video as a product require the player to be “invisible.” This can be done quickly with these plugins.

Leverage Videos For Marketing

Video player plugins go beyond simple video playback. They help with video analytics, using video to collect emails and displaying calls to action. You can also use these plugins to set up a milestone in the user journey and direct the viewers to the next stage of the funnel.

Optimized Video Experience

Even a minor stutter in the video can ruin the experience and would defeat the purpose of using it in the first place.

Video player plugins give you better control over how viewers can interact with the video. You can choose to show or hide playback controls and add timestamps to help viewers get to their desired location without delay.

Where You Host Videos Can Make or Break Your Business

The second component of a video marketing strategy is where you host your videos. This might seem like an easy decision. Of course, you have lots of server space, and what’s more accessible than uploading videos to the same server that’s already hosting your WordPress website, right?

Well, not exactly

Hosting videos on the same server as your website, known as self-hosting, might make good sense at first glance.

It adds next to nothing to the operational costs and you can use the same account you use to upload website files to upload videos.

However, in real-world terms, self-hosting videos can add significant drag on website performance. This becomes especially problematic when the number of visitors increases.

As more and more visitors watch your videos, the server has to allocate more resources to these requests. Resources it cannot use to serve website visitors.

This slows down page load speed and can adversely impact the user experience.

A good alternative is to host your videos on dedicated video hosts. Then, use a WordPress video player plugin to embed and playback the videos on the website.

This solution overcomes those shortcomings of self-hosting. You’re using a separate server for your videos and your website. Visitors can view videos as much as they like without impacting website performance.

No matter how popular your videos become, visitors will always get the experience they expect!

The Top 10 WordPress Video Player Plugins

Since we are talking about WordPress, you can be sure there are dozens of video player plugins that could fulfill the role.

So, At this point, you can either invest a lot of time in trying out all these plugins. Or, you can go through the following list to pick the right plugin for your website.

Before that, here are a few features that you should look into the video player plugin.

We know which we would prefer to do!

Checkout these recommended WordPress player plugins that typically provide a range of features, including responsive design, customization options, playlists, autoplay options, subtitles and captions.

1. Presto Player – Best Video Player Plugin for WordPress

Presto Player is a feature-packed plugin that helps you leverage video for your business. Whether the video is your core product or part of your marketing campaigns, Presto Player gives you all the options to use videos for your business. You can host videos anywhere because Presto Player works with all hosting solutions that provide public video links.

The plugin comes with dedicated blocks for YouTube, Vimeo, and Bunny.net to make life even easier.

You can use Presto Player with any page builder and add an email collection field and CTA at any point in the video.

Features

• Ideal for course creators, marketers, and bloggers.
• Create visually stunning video playlists that not only captivate your audience but also align perfectly with your brand identity
• Use the overlay option to present additional information.
• Viewers can change the video playback speed.
• Add captions for videos (ideal for course creators and coaches).
• Customizable presets help you create a preferred combination of features.
• Comes with audio player as well.

Pros

• Presto Player lets you add a call to action to videos.
• You can easily set up the plugin to work with your email marketing software and LMS.
• Supports video chapters for easy navigation.
• Private video for full control over who can and cannot view.
• Supports highly customizable playlists.

Cons

• You need to buy the full version to see detailed analytics.
• Not a good fit for websites that need a basic video player.

Pricing

The paid plans include:

• Starter $59
• Pro $89
• Lifetime $299

2. Videopack – Responsive WordPress Video Player Plugin

If your primary goal is a fantastic video presentation, Videopack is the right choice for your website. This plugin focuses on enhancing video appearance by adding additional fields to the videos in the Media Library. You can also create custom thumbnails for each video to make sure they catch the visitors’ attention.

The player is responsive, and your videos look great on all screens. The videos are embedded using a shortcode that comes with all essential parameters.

Features

• Add a custom thumbnail for all videos.
• Videopack comes with a customizable HTML5 player.
• You can embed both single videos and galleries.
• Use an additional plugin to display skippable ads.
• Use the player to add popup video galleries.

Pros

• The player automatically selects a suitable video resolution.
• You have the choice to add custom video thumbnails.
• Fully responsive video player that works on all screens.

Cons

• If you wish to serve ads, you need to invest in an additional add-on.
• Videopack doesn’t work with all video sources.

Pricing

The core plugin is free to use. The additional Videopack Ads add-on costs:

• A yearly subscription of $5.99.
• A lifetime deal for $24.99.

3. YouTube Embed – Simple to Use WordPress Video Player Plugin

As the name suggests, YouTube Embed is a solution for embedding YouTube videos. The plugin supports both custom playlists and the playlists on your YouTube channel. What’s more, the plugin extracts video metadata right from YouTube. This greatly improves the search engine rankings of your website.

The player has a simple shortcode that can be used to add additional information about the video. This way, you have the peace of mind that comes with displaying optimized videos through a fully customizable and responsive player.

Features

• You can allow viewers to download videos from your website.
• The plugin enhances website performance by enabling lazy video load.
• Use a separate shortcode to generate video thumbnails for YouTube videos.
• The player can play 4K videos without a hitch.
• The videos are automatically resized to fit the theme restrictions.

Pros

• The plugin can play videos with a high frame rate (60 FPS videos are supported)
• The plugin is ideal for videos hosted on YouTube.
• Supports playlists and downloading for extra flexibility.

Cons

• Playlists do not have thumbnails.
• The plugin operations are primarily handled through shortcodes.

Pricing

The plugin is free to use.

4. Easy Video Player

Although free to use, this plugin comes with most of the features you’d expect from a premium plugin.

At the core of the plugin lies a shortcode that can be customized to display the videos just the way you wish. The player comes with loop play and video autoplay.

You can also customize the player size and looks to not stand out from the website design.

Features

• You get a parameter-rich shortcode that controls video embed and display.
• The interface is minimal and doesn’t clutter the page design.
• Embed MP4 videos hosted at video hosting platforms.
• Use the included classes to extend plugin functionality.
• Videos with a 16:9 aspect ratio can be played without any configuration.

Pros

• You get a custom player template that can be customized the way you want.
• The ratio shortcode parameter can be used to change the video aspect ratio.
• Full control over player size and aspect ratio.

Cons

• The plugin has limited configuration options.
• The player doesn’t do much beyond simple video playback.

Pricing

The plugin can be downloaded for free.

5. All-in-One Video Gallery

All-in-One Video Gallery is a powerful video player plugin that simplifies video management for your website. It supports all popular video hosting platforms and formats. The plugin can also set up video search on the website.

A custom post type is also available that can be used to further categorize website content.

The player comes with two styles that can be used to present videos in different ways. This also helps you use video in different roles.

Features

• The plugin uses a responsive HTML5 player.
• You get the option to enable (or disable) social media sharing and subtitles.
• Set up a GDPR warning for your visitors.
• Set up live streams on your website.
• You can host videos at all popular hosting platforms and embed them on your website.

Pros

• You can completely customize the player’s appearance with brand colors and logos.
• All-in-One Video Gallery is an excellent plugin for serving testimonial videos and popup ads.
• Supports multiple video formats and sources such as YouTube, Vimeo, Dailymotion, Facebook and others.

Cons

• The plugin could be out of the budget for some users.
• The plugin is aimed at more experienced users.

Pricing

The following paid versions of All-in-One Video Gallery are available:

• Single-site Pro Plan at $4.99 per month or a lifetime payment of $149.99.
• Single-site Business Plan at $9.99 per month or a lifetime payment of $289.99.

6. WP Video Lightbox

WP Video Lightbox fits the bill nicely if you need a simple solution for playing videos on your website. It is a very lightweight player that doesn’t affect website performance.

Thanks to the lightbox-based design, the video player sits well with the overall website design.

The plugin can handle videos, animations, and slideshows. Since the plugin uses a shortcode, you can host your videos at any popular video hosting platform and use the public link to embed the video into your pages.

Features

• The plugin plays all content in a lightbox.
• Video autoplay on page load is supported.
• The video thumbnails are retrieved automatically.
• You can embed HTTPS-enabled videos with this plugin.
• Enable (or disable) video titles for the video lightbox.

Pros

• You can customize animation playback speed.
• The lightbox opacity can be tweaked to fit the website design.

Cons

• It is mainly just a lightbox-based player.
• Since it uses a shortcode, using the plugin could be a hassle for some users.

Pricing

WP Video Lightbox can be downloaded for free from the official WordPress plugins page.

7. Advanced Responsive Video Embedder (ARVE)

ARVE has become popular in the WordPress video player plugin niche. It has a solid reputation for supporting both the Gutenberg editor and the Classic editor.

You can embed all videos hosted on all major video hosting platforms. The plugin offers an ARVE block for page builders and a shortcode that can be used within the Classic editor.

The player can be customized to display videos with any aspect ratio in a customizable lightbox. The videos can also play automatically right after the page loads. Similarly, the video can optionally play on mute.

Features

• The plugin works equally well with the page builders and the classic editor.
• The thumbnails can be customized with hover effects.
• The shortcode comes with a long list of parameters to format the player.
• Improve the website SEO with the ARVE’s support for video schema.
• Hide or show video titles.

Pros

• It is a great plugin for improving the overall website SEO.
• The lightbox can be made to close automatically after the video finishes.

Cons

• There are times when the video dimensions are not rendered correctly.
• You need to buy the full version to get the benefit of lazy video load.

Pricing

• €40 for a one-year single-site license.
• €109 for a one-year license for three sites.
• €339 for a one-year license for ten sites.
• €995 for a one-year license for fifty sites.

8. Ultimate Video Player

If you are looking for a feature-packed plugin for displaying videos on your website, you can’t go wrong with the Ultimate Video Player. This plugin has a simple interface to embed the videos hosted at several video hosting websites.

If you have audio files, you can use this plugin to play just audio to visitors too.

The player is highly customizable, and you can style it to fit seamlessly into the website design.

The player also supports live streaming and multilingual captions. You also get a lightbox player that can pop up to serve videos when the user clicks it.

Features

• The plugin comes with a responsive player that simplifies video embed and playback.
• You can get detailed video metrics thanks to the plugin’s integration support for Google Analytics.
• You can optionally embed entire playlists.
• The plugin supports password-protected videos (ideal for course creators and coaches).
• The viewers can optionally shuffle the playlist.

Pros

• Video quality selector for users.
• Users can play the video on full screen.

Cons

• The plugin could get costly for several users.
• The plugin appears to be aimed at more experienced WordPress users.

Pricing

• The Regular license (with six months of support) costs $59.
• The Extended license (with six months of support) costs $186.

9. Video.js HTML5 Player

If you need a responsive player that plays your videos for all visitors, look no further than Video.js HTML Player. It is a lightweight plugin that supports all popular video formats, including MP4, OGV, and WebM.

The plugin generates a simple shortcode you can use with any page builder or the classic editor.

Features

• The plugin works with all primary video sources, including self-hosted videos.
• You can upload a poster image for the videos.
• Watermark-free experience.
• The shortcode works with both block editors and the classic editor.
• You can combine several parameters to customize the shortcode.

Pros

• The videos can autoplay when the page loads up.
• You can set custom player dimensions.

Cons

• No way of marking videos as private.
• You don’t have much customization and player branding options.

Pricing

Video.js HTML5 Player is available for free under an open-source license.

10. FV Player

If you are looking for a WordPress video player plugin that works equally well with the classic editor and page builders such as Elementor and Beaver Builder, you should check out FV Player.

The plugin supports all popular video hosting platforms such as YouTube. Like other popular video player plugins, the plugin allows you to upload your videos in MP4 and WebM formats.

The plugin is very lightweight and allows you to customize the players to fit your website design. You can also set the dimensions of the video player.

The most crucial feature of FV Player is the availability of pre-and post-roll screens. You can push additional information about the video and your offers through these screens.

Features

• You get to choose from 40+ shortcode parameters to define precisely how the videos would appear on the website.
• In addition to single videos, you have the option to embed playlists as well.
• You have the option to allow viewers to set the playback speed.
• Set up sticky videos on your pages.
• You can display DRM warnings through the player.

Pros

• Use HTML and CSS to customize the player to fit the website design.
• FV Player integrates with Google Analytics for detailed video analytics.

Cons

• CDN integration requires the paid version.
• Some users might find the options confusing.

Pricing

FV Player offers the following paid plans:

• $75 for a single site.
• $195 for five sites.
• $395 for 20 sites.

Conclusion

Selecting the right WordPress video player plugin is an important decision. You need to balance website performance with ease of use and the feature requirements.

For starters, you need to find out exactly how you use videos on your website. Once you have that, choosing the right plugin is a matter of matching your requirements with plugin features.

However, that is easier said than done!

All the plugins on this list are great at embedding videos from several sources. Similarly, the features of almost all top-of-the-line plugins are pretty similar.

To help you simplify things, we recommend you experiment with Presto Player.

This plugin is built for course creators, eCommerce stores, and pretty much any business website that uses videos.

The interface is easy for novice users, while experienced users will find the features such as email gates and customizable CTA a great addition to their marketing campaigns.

Let us know if we missed your favorite video player plugin! Have you tried Presto Player yet? Like it? Love it? Share your thoughts below!

Buy a single product, and you may get a discount on the second purchase.

Buy products in bulk, and you may get a discount on all the products.

Buy products wholesale, well, the prices are even more competitive.

In the offline world, this is relatively simple to incorporate. The customer comes up to the checkout, you apply the discount based on the purchases, and that’s it. As simple as it gets!

But, how do you incorporate the price variations in your online store? After all, the entry price point for all the products is the same, irrespective of the type of customers.

Guess what? It’s as simple and straightforward as in the offline world.

And in this article, we’ll walk you through the exact steps of setting up varying product prices, otherwise known as dynamic pricing, for your WooCommerce store customers.

From setting up a WooCommerce dynamic pricing plugin to creating pricing rules for customers based on their purchase behavior to configuring the dynamic price settings and selling products, we have it all covered in this article. And if you’re interested in learning more and getting started with adding product variations and check out our article on how to add product variations in WooCommerce stores.

What is WooCommerce dynamic pricing?

Dynamic pricing is a pricing strategy where you create variations in your product prices. These variations are based on factors such as the number of products purchased, customer’s purchase history, and so on.

Here are a few examples where WooCommerce dynamic pricing is applied,

• Buy 2, get 20% discount,
• Buy 5, get 50% discount
• Buy one and get the second at a 50% discount

And many similar ones.

Creating such offers lures customers into spending more to take advantage of discounts. After all, who wouldn’t want to cash in on such deals and save big time!

Offering discounts backed with a limited period time frame can create a fear of missing out on a great deal and in the process, save some money.

As a store owner, you must take advantage of the human psychological behaviour, using strategies such as FOMO (Fear Of Missing Out) to boost your sales.

Fear of missing out is a feeling of regret when one sees a great opportunity slipping away. We’d rather capture the opportunity than regret later. Leveraging this psychological behaviour through time-limited offers can help increase sales.

With the right pricing strategy, you can boost your store sales and increase the average spend from each customer.

Why and when should you use dynamic pricing discounts?

The aim is to sell more. It’s as simple as that!

To increase your online sales, you’ll include methods such as coupons, discount vouchers, BOGO (Buy One Get One) offer, among many more, as part of your marketing strategy. All in an effort to close more sales.

Incorporating dynamic pricing and discounts is one such strategy and helps convert casual visitors into customers quickly and hopefully get them into buying more.

For instance, let’s say you’d like to increase the sales of shirts of a certain color in your store. And you are running an offer ‘Buy 5 Shirts and Get 20% Discount’.

Now, someone coming to your store with the intention of buying a single shirt may not necessarily be lured with such an offer. Considering they’d have to purchase five shirts to get the 20% discount, this may not be their idea of a good deal.

So, let’s rework the marketing strategy. This time round, let’s offer the following discounts,

1. Buy up to 5 shirts for a 20% discount
2. Buy between 6 and 10 shirts for a 35% discount
3. Buy more than ten shirts for a 50% discount

This is a much better way to offer a discount. The more you buy, the bigger the discount. You are not only catering to a customer interested in buying a single piece, but you are also catering to someone interested in purchasing multiple units.

It’s interesting to note that all these pricing rules have been set once to a single product. We are not creating multiple instances or bundle offers for the same product.

Now that we’ve covered the ‘why’ behind dynamic pricing, let’s understand ‘when’ we should incorporate this strategy.

There are several instances where you’d like to offer dynamic prices for your users, and some instances are based on factors such as,

Bulk purchase

The more you buy, the bigger are the discounts you get. Store owners lure customers into buying more by offering exciting discounts on bulk purchases. Offering more significant discounts on bulk purchases helps store owners increase the average order value from each customer and sell inventory faster.

Time-limited sale

An end-of-season sale, Christmas and new year sale, Black Friday sale, and so on; leveraging on specific periods during the year or the holiday seasons and offering such varied discounts is another great way to increase sales and revenue.

Creating a sense of urgency, along with the fear of missing out on a great deal is a powerful motivator that store owners use to sell with time limits.

Order value

Get a 10% discount on purchases up to $1000.

Get a 50% discount on purchases over $1000.

Order value is another instance that you can base your price adjustments on. Create attractive discounts to increase the minimum order value of your store.

Loyalty rewards program

Once a customer, always a customer!

If you’d like to follow this motto, you might want to reward your existing customers or may even lure new customers by offering a discount on their first order.

Such discounts can help improve customer loyalty as well as in acquiring new customers.

Each of the strategies mentioned above helps boost sales and increase revenue. While you may already see the advantages, let’s cover the various benefits of dynamic pricing.

Benefits of WooCommerce dynamic pricing

From an increase in revenue to gaining customer insights, here are some of the WooCommerce dynamic pricing benefits.

Increase in revenue

The most obvious one being that it helps increase sales and your income. Customers are always looking out for the best deals. What if you incorporate discounts as a regular feature on your WooCommerce store? You’d surely be able to bring in a lot more customers and revenue!

Boost sales of a specific product

Ever faced a situation where a particular product or a category of products were not selling? Then, try offering a discount!

Use the dynamic pricing strategy to entice customers into buying more. Be it for a specific period or until stocks last, create an attractive sale offer to sell more of the specific product or apply it to an entire category of products.

Ability to adapt to variable demands

Have you noticed a common trend in business?

If a product is high in demand, there are fewer chances of getting a discount. Alternatively, if a product is not in demand, you’d find all the various offers and discounts on them.

It’s all a demand and supply game!

Similarly, you can offer variable discounts based on the demand and the supply.

Left with only one product? Choose to offer a discount to clear inventory or hold on to the price.

For example, going by our earlier product example, if you have just one unit left, you’d either stick to the price and not offer a discount or offer a discount and sell it off. It’s better to sell, earn less than to sit on unsold inventory.

Another example can be if you are in the hospitality industry. Notice how the room rates are lower on the day you check-in? Well, you’ll probably agree it’s better to offer a discount and have the room filled up than get no revenue out of it. So next time you travel, watch out for those last-minute deals!

Based on the demand, make those price adjustments using the dynamic pricing strategy.

Beat competition, increase profit margins

Careful market research and keeping a close watch on your competitors can help increase your profit margins.

If there’s a demand for a particular product, you can increase its price yet offer attractive discounts based on the quantity purchased. This works best if you are procuring products directly from the supplier or you are the product owner.

Customer behavior insights

What products are your customers buying? Are they buying your products with or without discounts? How many products are they buying?

Such insights help you understand your customer behavior and buying patterns. And with such insights, you can plan your future marketing activities and pricing strategies accordingly.

How to set up dynamic pricing on your WooCommerce store

If you’re a WooCommerce store owner, you’ll probably agree that updating the store prices is relatively simple and straightforward.

But, what if you’d like to edit specific products and implement discounts, all on autopilot? Shouldn’t there be a much easier way?

With WordPress and WooCommerce, you know the solution lies with the use of a plugin.

We’ll use the WooCommerce Dynamic Pricing plugin for the how-to and will cover other popular plugins towards the end of this article.

First let’s set up dynamic pricing on our WooCommerce store.

There are three steps involved:

1. Install a dynamic pricing plugin
2. Create your pricing rules
3. Test the pricing rules

Let’s get going!

Step 1: Select a WooCommerce dynamic pricing plugin

A very popular plugin is the WooCommerce Dynamic Pricing extension. From creating single product pricing, order pricing, roles pricing, categories pricing, the WooCommerce Dynamic Pricing extension offers you several options.

However, it comes at the cost of $129 per year. While the choice is left to you, for the sake of this article, we will walk you through the steps of enabling dynamic pricing using Dynamic Pricing With Discount Rules for WooCommerce.

While it does have a premium version with extra features, the free version should do just fine.

Head over to Plugins > Add New, install and activate the Dynamic Pricing With Discount Rules for WooCommerce plugin.

Step 2: Create pricing rules

Once installed, head over to Pricing Rules > Pricing Rules.

Considering this is the first time we are using this plugin, no product rules will be found. To create one, simply click on ‘+ Add New Rule.’

You will now be presented with various options to create a new rule.

You start by creating a rule name under the Discount Settings tab. You can set a priority and activate it.

By setting a higher priority, you get to override any other rules that have been created. For instance, if you’ve created multiple discount rules, you can prioritize which one must be applied first.

Among the various available options, you’d need to focus on the Discount Type.

This is where you select a particular discount type and create a rule. You can create rules based on the product, cart, and quantity.

In the free version, you will create a rule for the products on the whole. In the paid version, though, you will be able to select a particular product or category.

So, select the discount type and complete creating the rule.

For the sake of this article, we’ve selected ‘Quantity based discount’ under Quantity Rules.

Other pricing options include:

• Single product pricing – bulk discounts or special offers
• Order pricing
• Role pricing
• Category pricing– bulk discounts or special offers

As shown in the above image, a new set of options open up, selecting the discount type.

We’ve set a rule to apply a percentage discount of 40% for a minimum order of 5 products and a maximum of 10 units.

You can either publish this rule right away or schedule it to run from a specific date.

This can be achieved from the Schedule tab.

You can select a start and end date for the offer.

In the final tab, Rules and Restrictions, you get to set ‘rules and restrictions.’

For example, as shown above, you can create a rule to apply the discount for product prices based on a predefined condition. Similarly, rules can be applied to the cart as well.

Once you’ve completed, click on Publish.

One last step is to enable the status under Pricing Rules > Pricing Rules.

Now, all that’s left is to test your discount pricing on the front end of your store.

Step 3: Test your discount pricing

Now that you’ve set up the dynamic pricing, let’s test how this looks on the front end.

You’ll now notice a ‘Quantity Discounts’ table on your product page.

This will indicate the discount you’ve set up for the product.

If you add the minimum required quantity to qualify for the discount and proceed to checkout, you’ll notice the discount has been applied to your total.

Now, didn’t we say this was simpler than you may have anticipated?

In the above example, we’ve covered how to set a discount rule when a minimum quantity is purchased. But is that the only discount strategy available?

Here are some of the popular discount strategies you can implement using dynamic pricing.

Popular discount strategies for your WooCommerce store

For this section, we will go ahead and install Advanced Dynamic Pricing for WooCommerce, which is yet another dynamic pricing plugin.

We’ll cover three pricing strategies:

1. Bulk pricing discounts
2. Based on product and category
3. Based on customer profile

Go ahead, install and activate the plugin. Once completed, head over to WooCommerce > Pricing Rules.

Now, to create a new rule, simply click on Add rule.

Notice the various options available and the discount strategies you can create. From creating product filters, product discounts, cart adjustments, and so on, you can implement various discount strategies.

Let’s now create dynamic pricing rules.

Bulk pricing discounts

The first one is bulk pricing discounts.

Start by entering in a title. And then click on Bulk rules to proceed.

Select from the options that are most relevant to your store requirements.

For example, we’ve selected a percentage discount of 50% for a minimum order of 10 units up to a maximum order of 100 units. Once you’re done, click on Save changes.

Your pricing rule has been created.

The product page will display a bulk deal box indicating the pricing and discount we’ve just set, as shown in the above image.

Based on product and category

Another common strategy is by applying discounted pricing on products and categories. You could either create rules for an entire range of products and categories or selected ones.

To do so, click on Product filters after naming your rule.

From the available options, you could choose from products, categories, tags, attributes, and so on. You could also go specific by excluding a particular product. Additionally, you can add multiple filters within the same rule by clicking on Add product filter.

Once you’ve completed, click on Save changes.

Based on customer profile

Would you like to offer pricing discounts based on the user role?

Head over to Settings > General, and you will notice a set of user roles under New User Default Role. If a customer is registered on your store, you can offer discounts based on the user profile.

To create a rule based on user roles, simply click on Role discounts under WooCommerce > Pricing Rules > Add rule.

Name your rule and select a user profile from the auto-complete drop-down menu.

For example, as shown above, we’ve created a rule offering a discount of 20% to all our customers. Click Save changes once you’ve completed.

Similarly, you can create rules using the various options available. It’s all straightforward and simple. Plugins offer you a range of options, some of them being free, while others being paid.

So, which are the best WooCommerce dynamic pricing plugins to use?

Best free WooCommerce dynamic pricing and discounts plugins

There’s always more than one plugin to help you set up dynamic pricing in your WooCommerce store. And that’s precisely what we will cover here.

Listed below are some of the popular plugins you could consider.

1. WooCommerce Dynamic Pricing

WooCommerce Dynamic Pricing is the official WooCommerce extension that lets you set up dynamic pricing easily on your online store.

Using the extension, you can configure bulk discounts for the products in your store, choose from fixed price and percentage adjustments, and so on.

You also have the advanced product pricing option, where you can set a discount on the product based on the quantity being purchased.

Features

• Dynamic Pricing comes with seven different modes for creating and applying pricing rules, such as advanced bulk product pricing, advanced special offer pricing, advanced pricing for total orders, category pricing, and more.
• Assign different roles to the customers based on their purchases

WooCommerce Dynamic Pricing is a premium extension and costs $129 per year.

2. ELEX Dynamic Pricing and Discounts

Elex WooCommerce is another popular plugin that allows you to set up dynamic pricing on your WooCommerce store quickly. In addition to individual products, you can also create rules to apply discounts on the product categories and cart pages.

Features

• You can create rules to set discounts on all products in a category and on specific products.
• You have the option to set discount rules based on quantity, price, total units, weight, and number of items.
• If a product has multiple product rules, you can display a pricing table feature on the product page to show all applicable offers.
• You have the option to set rules based on the expiry date.
• You have multiple discount types available, such as a flat discount and percentage discount.

Try Elex WooCommerce for free.

3. YITH Dynamic Pricing and Discounts for WooCommerce

YITH Dynamic Pricing and Discounts for WooCommerce is a popular plugin that uses price rules and conditions to set dynamic pricing for your WooCommerce products.

You can set discounts based on specific users or number of products they’ve purchased.

Features

• You can apply discounts to a specific product or products belonging to a specific category.
• Option to combine multiple rules.
• You get to display a custom message about how much a customer is saving from the current order.
• You can exclude specific products and categories. This way, you needn’t apply the cart rules to these products and categories.

For the complete list, check out YITH Dynamic Pricing and Discounts for WooCommerce features. YITH Dynamic Pricing and Discounts for WooCommerce is a premium plugin and costs $139 per year for a single site license.

4. WooCommerce Conditional Discount Rules For Checkout

If you’re looking for a feature-rich plugin for a really big eCommerce store and require dynamic pricing, the WooCommerce Dynamic Pricing and Discount Rules plugin by the Dotstore could be what you’re looking for. 

This plugin is designed to act as the standalone dynamic price and discount moderator for store owners once. It enables you to configure discount or dynamic pricing rules by location, product details, user details, purchase history, cart details, payment type, and shipping details. In essence, it provides the tools you need to fully control pricing and discounts in your store.

Features

• Enable fixed or percentage-based pricing or discounts
• Set start and end dates for dynamic pricing 
• Add multiple rules for each dynamic pricing offer
• Configure a time duration per day and/or day per week for discount campaigns
• Include or exclude products
• Option to activate offers for first-time buyers only

WooCommerce Dynamic Pricing and Discount Rules costs from $99 up to $349.

5. Discount Rules for WooCommerce

With the Discount Rules for WooCommerce plugin, you can create discounts based on products, categories or variations. In addition to the shop and product pages, this plugin allows you to display discounts on the cart and checkout pages.

Features

• Offer discounts based on percentage and across the store.
• Offer percentage discounts based on quantity, cart or total order.
• Set product-based rules and exclude select products from discount rules.
• Set discounts based on date.

Try Discount Rules for WooCommerce for free.

6. Dynamic Pricing and Discounts by RightPress

RightPress is a popular plugin developer listed at CodeCanyon, one of the biggest WordPress plugin marketplaces. WooCommerce dynamic pricing and discounts plugin by RightPress is one of the best-selling plugins with more than 17,000 sales and a 4.5-star rating.

The plugin is simple yet powerful and is highly effective in managing dynamic pricing for your WooCommerce store.

You can use this plugin for scheduled promotions, bundle pricing, flash sales, exclusive discounts, and much more.

Features

• Set fixed discounts irrespective of the quantity.
• Unlock discounts based on bulk purchase
• The more you buy, chances are the more discounts you get.
• Offer tiered pricing.
• Create bundle offers and apply discounts when specific quantities of products are purchased.

Dynamic Pricing and Discounts by RightPress is available on Codecanyon for a one-time cost of $59.

Final thoughts

WooCommerce is an excellent option when it comes to creating an online store. And updating the prices on your store using WooCommerce is pretty simple. However, it could get a little tedious if you were to update prices regularly.

Fortunately, you have the option of using WooCommerce dynamic pricing plugins that allow you to create rules and automate the entire process efficiently.

From setting rules for bulk purchases to offering discounts for your regular customers, there’s a lot that you can do.

If you’ve already implemented the above strategy, we’d like to know the results you’ve achieved. Tell us about your experiences in the comments!

YouTube, Vimeo, Dailymotion, TikTok, and similar video platforms dominate their niche with one common thing among them – they feature hundreds of thousands of videos and count views by the millions, or even billions.

If you want a piece of that, WordPress has the power, flexibility, and capability to help.

Use any of these great-looking WordPress video themes, and your website will look amazing!

We have collated a list of the best WordPress video themes around right now. Each can showcase videos and be customized to suit your brand.

The best WordPress video themes

If you’re short on time, you can just pick a WordPress video theme from the list below.

Theme Name	Active Installs	Pricing	Our Rating
Astra	1,653,898+	Free / Starting from $47 €44
Videozoom	75,000+	Starting from $69
Inspiro	75,000+	Starting from $79
SKT Filmmaker	1000+	Free / Starting from $39
EDigital	400+	Free

This list is what we think are the best WordPress videos themes.

1. Astra

Astra is so flexible it could be turned into literally any type of website. It has been designed to be light and fast loading, uses drag and drop page builders to make customization easy and is cheap enough to be accessible to anyone.

Astra has some exceptional video website templates all ready to go. Install Astra, select a demo and import everything with a single click. It couldn’t be easier!

Astra is compatible with Elementor, Brizy, Beaver Builder, Gutenberg, WooCommerce and every major WordPress plugin out there. It is genuinely difficult to buy a better, more complete WordPress theme. With all the amazing features, Astra tops the list of fastest-loading WordPress themes.

What’s good about Astra?

Astra is lightweight, fast and very easy to use. It’s compatible with most popular page builders. Premium plans also offer priority support and lots of pro-quality premium templates ideal for vloggers and video creators.

Astra website templates for video websites

With over 240 website templates to choose from, Astra has a few that would be ideal for video websites, including:

Vlogger

The Vlogger template is a modern monochrome design with color and interest added by images. The parallax background looks great and where you see images, you could easily see videos.

Food Blogger & Influencer

The Food Blogger & Influencer template has a relaxed vibe, with soft colors and lots of whitespace. It’s another blog theme that you could easily use to showcase videos.

Astra pricing

Astra is free, with three premium plans starting at $47 €44 per year.

2. Divi

Divi is another WordPress theme well worth checking out. The designs aren’t as immediately attractive as Astra’s but the overall experience is very similar. Divi is also built to load quickly and provide the flexibility you need to be able to create any website you like with minimal effort.

Divi is compatible with major drag and drop page builder plugins, most WordPress plugins and is designed for ease of use and the widest appeal.

What’s good about Divi?

Divi is easy to use and has its own page builder in Divi Builder. The builder is well-designed, easy to use and makes short work of creating websites for video. Templates are nice and colorful too!

Divi pricing

Divi costs from $70 per year or $199 for lifetime access.

3. Inspiro

Inspiro is a superb WordPress theme with a couple of specially-designed video demos. Both video demos are dark themes with video players embedded in the page and both open with a full screen video before switching to a tiled layout.

There is white space further down the page, a smart category filter with animation and some nice fonts throughout. Despite committing the cardinal sin of autoplaying videos (which you can disable), we think this is a superb way to build your very own competitor to YouTube.

What’s good about Inspiro?

Inspiro has a great modern design ideal for video websites. It is also fast and created by WPZoom, a well-regarded developer. It’s definitely worth trying.

Inspiro pricing

Inspiro costs $75 per year.

4. Ultra

Ultra is a multipurpose WordPress theme with many tricks up its sleeve. It’s a very competent theme with a wide range of features, including support for video. It comes with the Themify Builder which is similar to Elementor so customization should be very straightforward.

Designs are a mix of corporate and magazine and we think the Games demo works well for video. It’s a magazine layout with support for video and the framework from which you could build your own videos website with ease.

What’s good about Ultra?

Ultra is an incredibly flexible WordPress theme that supports video well. The templates are good quality, the building process is simple and the result should be something to be proud of.

Ultra pricing

Ultra costs from $59 per year.

5. Hestia Pro

Hestia Pro is another multipurpose WordPress theme that delivers that modern aesthetic we all like to see. It’s flat and colourful with strong elements and lots of white space to offset them. It is well balanced and works incredibly well.

The demo isn’t set up as a video website but has video features. The theme is certainly flexible enough that you could easily build your own site to your own specifications. There are the tools, the builder and the flexibility to do whatever you like with it.

What’s good about Hestia Pro?

Hestia Pro from ThemeIsle, another well-known developer. It’s fast, flexible and can literally be turned into any type of video website you like. The modern flat design makes it stand out too.

Hestia Pro pricing

Hestia Pro has a free version, with premium costing from $69 per year.

6. Music and Video

Music and Video is a WordPress video theme of two halves. Some of the design we really like and some we really don’t. However, the fundamentals of the site are polished and capable so we can put up with a little dated design. You can always change how it looks!

This is a dark magazine style layout with featured video sections, a textured background and a bold pink contrast colour for buttons. It’s a bit of a dated design but could be easily updated with a more contemporary look.

Otherwise, there is everything here you could need for your music website.

What’s good about Music and Video?

Music and Video is a dark and moody theme that could work well for certain video niches. It’s built for performance and works seamlessly with the WordPress block editor, which is why we like it.

Music and Video pricing

There’s a free version of Music and Video, while premium costs $59.99.

7. Tusant

Tusant is a podcast theme that could work equally well for videos. It’s another dark theme with inline header image and headline that makes an instant impact. The page unfolds into a single column layout with integrated player, small image and short description.

The design is instantly accessible and brings the videos directly to the audience with a single click. This can make a huge difference to engagement and could work in your favour. We would perhaps change the green highlight colour though as it doesn’t work so well here.

What’s good about Tusant?

Tusant could easily be a podcast or video theme, or a mixture of both. As we’re all switching to rich media, this theme sets you up to be ahead of the curve.

Tusant pricing

Tusant costs $69 per year or $139 as part of a theme bundle.

8. VideoZoom

VideoZoom is a dark WordPress video theme that manages to be so very simple yet so very effective at the same time. Many cinematic themes use dark colours as it reminds us of the movies and this is no exception.

It’s a straightforward boxed layout with dark background and white fonts. Any colours are provided by the video stills and a blue highlight colour for links. The page is laid out magazine-style and delivers the perfect showcase for your videos.

There is everything here you could need if you’re planning your own video website.

What’s good about VideoZoom?

VideoZoom continues the dark design scheme we see so often with video themes for WordPress. It also loads quickly and supports self-hosted video as well as hosted.

VideoZoom pricing

VideoZoom costs $75 per year.

9. Seos Video

Seos Video is a slightly different WordPress videos theme. We feature it not for its looks but for its function. There is a free and a premium version and both scream 1990s in design but work so well that we just had to feature them here. You can change the look of this theme in minutes, the framework that enables the site would take much longer.

This is a dark theme with grey background, dark grey content areas and gold/brown fonts. It’s a curious mix but spend a few seconds with the demo and you see why we included it.

The site is fast, very easy to use and includes everything you could possibly need from a video website.

What’s good about Seos Video?

Seos Video is a modern theme with a retro twist. While you can turn it into something completely different, if retro video or games are your thing, this is your template.

Seos Video pricing

There’s a free version of Seos Video, with premium priced at $59.99

10. Vidiho

Vidiho is a simple but very smart WordPress video theme. It opens with a full screen video and dark background before opening up into a masonry grid with white background and a relaxed feel. It’s a nice combination and one that works well.

Simple hover animations are very effective while the clear play icon appears immediately as you hover. Both combine to make the demo website a pleasure to use that should engage and showcase in equal measure.

What’s good about Vidiho?

We like Vidiho because it’s so customizable and so easy to use. It has all the ingredients necessary to build a pretty good video website, which is all we can ask.

Vidiho pricing

Vidiho costs from $49 per year.

11. SKT Filmmaker

SKT Filmmaker has a free and a premium version available. It’s a characterful dark theme that uses colour and images well. The design uses a dark background with lots of imagery, white fonts and a red contrast colour.

It opens with a strong header before unfolding into a standard business layout that could easily be reconfigured as a showcase, video blog, magazine layout or anything you like.

Further down the page you see the showcase of exactly what this theme is capable of and that’s a lot!

What’s good about SKT Filmmaker?

SKT Filmmaker is a video theme for videographers rather than fans and that’s why we like it. If you make, produce or promote videos in any form, check this theme out.

SKT Filmmaker pricing

There’s a free version of SKT Filmmaker and a premium option priced at $69 per year.

12. Betube

Betube is a fantastic video WordPress theme designed exclusively to create a video portal or video blog. With the one-click demo import feature, you can set up and get started with your responsive video website in no time. You also get to choose from ten different homepage designs when creating your website.

Want to embed videos in WordPress from platforms such as Youtube, Vimeo, or even Dailymotion? Betube lets you do that effortlessly. You can also upload the videos and self-host them quickly, regardless of the format.

What’s good about Betube?

As the name suggests, Betube is an alternative to YouTube and would work well as a video portal. It’s well designed, easy to use and works just as well as the original. That definitely makes it worth checking out.

Betube pricing

Betube costs $49 per year.

13. VideoPlace

If you upload videos to YouTube but find yourself limited when it comes to customization and monetization, VideoPlace is the WordPress video theme for you. It’s a theme that finds its place in our list purely from a useability standpoint. 

While the dark WordPress video theme offers customizations that otherwise are not possible on Youtube, you’ll need to do most of the work yourself. As long as you put in the effort, this theme could be an excellent showcase for your videos.

What’s good about VideoPlace?

We rate VideoPlace mainly for how easy it is to use as well as what you can do with it. It isn’t the most amazing design in the world, but it’s incredibly flexible.

VideoPlace pricing

VideoPlace is free.

14. EDigital

Want to set up an online store and sell digital products? EDigital is a multipurpose WordPress theme where you can sell anything digital, such as audio and video files, plugins, stock photos, software, templates, themes, and much more.

What’s good about EDigital?

EDigital is a store theme that could work for those who create videos and want to sell them online. Whether you’re a videographer or create stock videos, this is an excellent choice.

EDigital pricing

EDigital is a free WordPress video theme.

This free theme is compatible with the Easy Digital Download plugin that powers the entire store. EDigital is SEO friendly and fully responsive, SEO-friendly, making your website look great across all devices. With a built-in customizer, you can customize your pages just the way you want.

15. GeneratePress

GeneratePress is a multipurpose WordPress theme that can be used for just about any niche. With a bunch of professionally designed starter sites, you can import one based on your preference and get started quickly.

You can customize the GeneratePress themes easily, and it works with popular page builders such as Beaver Builder and Elementor. The themes are lightweight and optimized for speed, which makes them load quickly, even when featuring video. 

What’s good about GeneratePress?

GeneratePress is one of the most popular WordPress themes out there. It’s powerful, flexible and could be turned into any type of video website you like. That’s what’s so good about it.

GeneratePress pricing

GeneratePress costs $59 per year or $249 as a one-time payment.

16. Pile

Ideally suited for a video portfolio website, Pile is a fantastic WordPress theme used for just about any creative website. Showcase your portfolio or embed videos, the Pile theme makes them look great.

Using Pile’s portfolio grid tool, you can create exciting layouts to showcase your portfolio, be it images or videos. Want to incorporate downloadable files? Pile has the tools you need!

What’s good about Pile?

Pile is set up as a video portfolio, making it ideal for creatives involved in video, audio or animation. If you’re a freelancer or just starting out, this theme can attract attention.

Pile pricing

Pile costs from $245 per year or $255 as a one-time purchase.

17. Ananya

Ananya features in our list of best WordPress video themes due to the ease with which you can create a website. The theme is easily customizable, and you can create a website to showcase your videos and blogs easily.

Ananya is a fully responsive WordPress theme and is translation-ready. The massive hero area can be used to display an introductory image or a video. You can further customize the theme by customizing the background color, custom menu, social media icons, and other options.

What’s good about Ananya?

Ananya stands out because of that huge hero area. If you have a video you want to showcase or promote, that’s where you would do it. Few other themes dedicate so much space, which is a unique selling point.

Ananya pricing

Ananya is a free video theme.

18. Dixie

Dixie is designed for podcasting but could easily be repurposed as a video theme. It’s light and clean and uses a dark blue colour for fonts and graphics instead of black. It’s a small thing but makes a huge difference to the look and feel of the site.

The layout is very simple with a large header with embedded player and a single column layout underneath. A player is embedded into each element enabling visitors to access content directly without having to go anywhere or do anything except hit play.

What’s good about Dixie?

Dixie is another podcast theme that could work well for video. We like the calm vibe, large hero area and the ease of customization. Visitors can also instantly see what you’re about.

Dixie pricing

There’s a free version of Dixie, with premium priced at $69 per year.

19. Dérive

Dérive is a great theme for building travel-focused websites that tell stories through visuals. The theme’s customizable header is ideal for presenting your hero images in full glory. 

Thanks to a Slideshow Beaver Builder module, you get a versatile option for displaying your latest (or greatest) posts or videos. 

The visual customizer allows you to change the color scheme and fonts to fit your design. The colors are really vibrant, and you get to preview the impact of your choices immediately. 

Further down the page, you can experiment with various widgets that you can use to set up subscription boxes and forms. 

Dérive is a flexible theme that works well with all media types, including videos. The design is fully responsive, and the theme is compatible with WPML to speed up theme translation and localization.

What’s good about Dérive?

Dérive is a travel and photography theme but it looks great and could easily handle video. We like the design, the feel and the ease of use, which is why it’s in our list.

Dérive pricing

Dérive costs $69 per year.

20. Event

Event is a beautiful theme ideal for a event specific website even though it is set up as an events demo website. The theme is colourful, enigmatic and uses some superb images and design cues to draw you in.

Under the huge header slider is a video section with a large slider and a smaller slider underneath. Further down the page are more video display options and layout options. Select Videos from the top navigation to see even more video display options.

You’re definitely not short of choice with this theme!

What’s good about Event?

Event is a very stylish design created by a developer we rate highly. It’s an upscale theme with nice touches and the flexibility to customize however you like.

Event pricing

Event costs $59 per year.

21. Videobox

Videobox is a premium WordPress videos theme designed specifically to showcase audio and video. It’s a magazine-style layout with a boxed configuration and large video header. The design is clean, modern and very accessible and does what it needs to do and then gets out of the way.

Videobox has a wide appeal but customization is simple with the included customizer. The layout works great as it is but you can change colours, fonts, add a store and add your own branding with ease.

What’s good about Videobox?

Videobox combines a magazine layout with minimalism to create a site that lets videos shine through. It’s ideal for almost any type of video website, which is why we like it.

Videobox pricing

Videobox costs $69 per year.

22. Satchmo

Satchmo is a premium WordPress video theme that has a certain style about it. It’s a black and white theme with red as a contrast colour. It works well and has a definite appeal that could work across many niches.

The demo layout uses a large grid to outline the videos with a small content area underneath. It’s the ideal opportunity to make your videos stand out. As Satchmo uses Elementor, building and customization should be simple to change if you wanted to.

What’s good about Satchmo?

Satchmo is a minimal blog theme ideal for vloggers, movie fans or anyone that wants to showcase video using a format everyone knows. It’s very stable too, which is an added benefit.

Satchmo pricing

Satchmo costs from $69 per year.

23. Mesmerize

Mesmerize is a multipurpose WordPress theme that has a range of layout options. We particularly like Pro Fashion. While not set up for video specifically, it fully supports video and has a very modern appeal that would resonate well with most audiences.

The demo is a mixture of dark and light with a fullscreen header slider with dark filter and pink and white overlay. The page switches to a light background with overlaid content elements, a store layout and some video elements.

It’s a flexible theme that could be anything you want, hence its place in our list.

What’s good about Mesmerize?

Mesmerize is a standard WordPress theme with some nice touches. It’s very flexible and has several templates to choose from. It knows how to make an impression too, which is to its credit.

Mesmerize pricing

Mesmerize is free and Mesmerize Pro costs from $69 per year.

24. Domino Magazine

Domino Magazine is a great fit for websites that experiment with homepage layouts a lot. The theme comes with a custom homepage builder to mix and match widgets and categories to find that perfect homepage layout.

The header area is fully customizable and allows you to pick the right combination of colors, fonts, and menus to reel in the visitors. Right underneath the header, you have areas where you can display categories and included posts.

This theme is perfect if you have multiple categories and have mixed post types on your magazine type website.

What’s good about Domino Magazine?

Domino Magazine, as the name implies, is a magazine theme that could be made to look just like YouTube. Given how competitive that niche is, this is a definite upside to the theme.

Domino Magazine pricing

Domino Magazine costs $69 per year.

25. Catch Wheels

Catch Wheels has both a free and a premium version and is an excellent choice for a video website. The premium demo opens with a fullscreen image slider which can feature video too. It uses dark design and tiles to create the look with a good mix of fonts to add to the appeal.

The demo website showcases exactly what’s possible with a number of layout options. We particularly like the tiled layouts as they would work exceptionally well for video.

The free demo has a very similar look and feel but will require more work from you to make it look as good.

What’s good about Catch Wheels?

Catch Wheels has a stylish feel that helps it stand out. It also natively supports audio and video and is flexible enough to be turned into any type of video website you like.

Catch Wheels pricing

Catch Wheels has a free version, with Catch Wheels Pro priced at $59.99.

How to choose a WordPress video theme

The official WordPress repository and third-party marketplaces offer thousands of WordPress themes. This makes shortlisting just a few themes a serious challenge! 

To help simplify the selection process, here are some important factors you should consider when evaluating a theme:

The look and feel

The look and feel of a theme makes visitors stay and explore your website. It is all about presenting your content in a way that visitors find intuitive and easy. 

The best WordPress video themes are simple – they focus on presenting your videos and other content without clutter and distractions. 

Another important consideration is accessibility. You want all visitors to have a great experience on your website and be able to consume your content regardless of ability or device they are using. 

A great way to test the look and feel of a theme is to check out the demos available at the official website or marketplace. 

You can see the various features in action and see how content would look on a live website.

Customization options

It’s often the case that the theme that catches your eye often doesn’t offer the exact layout or color scheme to match your requirements. 

All themes come with some customization options, but few offer extensive control over changing the design elements, colors, and fonts. 

Certain themes come with a customizer panel that allows you to change the colors and fonts of the demo sites. Others use page builders like Elementor, Brizy and Beaver Builder.  

If you can’t or don’t want to write code to change these options, look for a theme that integrates well with your preferred page builders. This way, you can drag-and-drop to change the theme’s design elements.

Responsive design

Do you know that more than half of the global internet traffic originates from mobile devices? 

Given this, a responsive theme design that automatically scales to fit the user’s screen is a must-have requirement. 

That’s why all modern WordPress themes have responsive design. However, you shouldn’t take their word for it. 

A simple way to test theme responsiveness is to open a demo website in a new browser tab. Next, simply resize the tab to half of the original width and length by dragging back the lower-right corner. If the theme is responsive, all the design elements will rearrange to fit the reduced tab size. 

Another simple test is to press F12 (in Chrome) and select ‘Toggle Device Toolbar’ in the top of the new navigation bar that appears. You can then select from a range of popular mobile devices to test.

Cross-browser compatibility

While Google Chrome has more than 60% market share, there is no guarantee that all visitors will use it. You need to ensure that the theme you select looks and feels good in all major browsers. 

The simplest way of testing browser compatibility is to open up the theme demos in multiple browsers and do the responsiveness test to ensure the theme works in all browsers.

Plugin support

You might already have your preferred set of plugins that help take care of business. 

All top theme developers extensively test their themes to ensure they are compatible with popular plugins but you should test before you commit

When you are considering a theme, check the documentation to see if the developers have listed compatible (or incompatible plugins). If it’s not there, it never hurts to ask for support.

SEO-Friendliness

A good portion of your website’s search engine optimization (SEO) efforts are directed toward optimizing the theme. 

The reason is simple – the theme is responsible for presenting the content to the search engine bots. As such, if the theme doesn’t have clean code or doesn’t adhere to SEO best practices, chances are it could hurt your SEO scores. 

When considering a theme, check the reviews for SEO best-practice compliance to save yourself a lot of headaches later on.

Performance

A theme’s performance is such an important aspect of SEO that it merits a special mention. 

Performance is all about the page load speed. 

Google considers it a vital factor in ranking websites. The common wisdom is that if your website doesn’t load up in under three seconds, the visitors would leave your website for the competition. 

That’s why you should use a theme that emphasizes speed and performance and doesn’t slow down your website in any way. 

Speed is a huge bragging right for WordPress themes. You’ll find almost every top theme mentioning the page load speed and related metrics prominently on the documentation and landing pages for that reason. 

Updates

WordPress is an evolving ecosystem. Things are constantly changing as new ideas are introduced, and outdated ideas are deprecated. 

Themes need to remain current with the latest WordPress version. Between the WordPress versions, theme developers release regularly updated versions that take care of bugs and performance issues. 

All themes have a Last Updated attribute in their description. When considering a theme, make sure the theme has been updated in the last few months. 

A good rule of thumb is to use a theme that has been updated over the last month. Any date beyond six months is a red flag that should make you consider your choice carefully. 

Customer support

Customer support is what distinguishes good themes from great ones. From the initial setup to the regular use, things can go wrong. This is where you’ll realize the importance of customer support. 

Support that helps you deal with the issues and keep your website ticking.

Generally, six to 12 months of customer support is included with the initial purchase. You can often then buy a subscription that extends the support and updates to a year. 

Whether that extra subscription offers value or not depends on your experience level and ability to respond to issues. 

While it costs money, it may be money well spent!

Translation support

WordPress users come from all over the world. Similarly, you might need to operate in a non-English market. These are just two scenarios where you need your website to be multilingual.

All popular themes are translation-ready and are already available in major languages. If that’s not the case, you need to ensure that the theme can be easily translated into the target language with minimum effort.

Creating a video website with WordPress

Creating a video website with WordPress is very straightforward. Since WordPress is designed to work with all kinds of content, it can handle all media types, including video

Alongside a great-looking WordPress theme, a fast web host, and some hard work, you could have your very own video website up and running within a couple of hours.

You will need:

• A domain name and web host
• A WordPress installation
• A WordPress video theme

A domain name and web host

A domain name is the www. name you put into your browser to visit a website. A web host is where you rent server space to install your website for the world to see. 

Both can be acquired from a single company and should not cost much at all.

There are hundreds of web hosts out, there but we recommend the following:

• SiteGround
• InMotion
• BlueHost
• HostGator
• Hostinger

Check out the top fastest managed WordPress hosting companies of 2023 here.

A WordPress installation

Some web hosts will automatically install WordPress on your hosting while others will provide software installers to make it easy to do it yourself. 

Either way, for you to be able to create your video website, you will need a fully functioning copy of WordPress.

If you haven’t done this before, our complete guide on building a WordPress website might come in useful.

A WordPress videos theme

A WordPress theme is a graphic layer you add to the system to make it look unique. 

WordPress has some free basic video themes to get you started, but it’s only when you add third-party themes that it really comes alive.

Third party themes like Astra, with over 250 website templates for you to use!

As with everything else, installing a theme is very straightforward:

1. Buy or download a WordPress videos theme from this list
2. Log into your WordPress website
3. Select Appearance and Themes from the left menu of the WordPress dashboard
4. Select the Add New button and select Upload
5. Select the theme file you downloaded and upload it to WordPress
6. Select Activate once the button becomes available

That’s it!

So, now you know how to set up your video website and upload a theme.

Ifyou think the player included with the theme doesn’t help you with the execution of your marketing strarties, we recommend you check out Presto Player, a WordPress video player plugin that fits seamlessly into your design and offers powerful tools to make the most of your videos. 

Final thoughts

The breadth and quality of WordPress videos themes available are impressive. It was genuinely difficult to choose between those available but we think the 25 themes here represent the cream of the crop.

If you’re planning your own video website, for whatever purpose, you could do a lot worse than using one of these!

Each is flexible, compatible with video, fully responsive, and offers great value. What more do you need from a WordPress theme?

Astra provides some of the best website templates, check that out.

• Website templates for video blogs
• Vlogger website templates

Do you use any of the WordPress video themes in this list? Have others to recommend? Tell us your thoughts below!

But here’s the thing that some people overlook:

Traffic helps achieve your goals

And conversion rate is what helps you determine that. Conversion is the percentage of people who do what you want (buy a product, sign up for your email list or fill out a form…) versus the total number of visitors to your website or landing page.

If you want your website to be successful, the number of people who convert is what matters.

But what actually makes a website generate conversions? How can you build your website, or your client’s website, so that it converts as many visitors as possible?

In this post, we’ll share 21 tips you can use to boost the conversion rates of websites you build with WordPress.

1. Define your goals

If you don’t know what action or benefit you’re hoping to get from driving traffic to your website, you’ll never be able to make it conversion-friendly.

So – step #1 in the journey to improving your conversion rate is to define the actual purpose and objectives for your page.

Typically, you will have one of these goals:

• Sales – Getting people to buy a product from your website
• Brand presence – Many businesses are just looking to provide information about their brand. For example, the Coca-Cola company website
• Lead generation – Getting people to sign up for your email list or fill out a form
• Calls – Getting people to call your business
• Click through – Getting people through your sales funnel

Once you know exactly what you want to accomplish, you can use the rest of these tips to help you achieve that goal.

2. Identify your target audience

Once you know your page’s purpose, the next step is to define the type of person you’re hoping to reach, your target audience.

You should then create a website persona to be able to communicate with that audience.

By taking the time to write down the persona(s) you want to reach, you’ll be able to design your website specifically for those people.

By making your website more relevant to the people you want to reach the most, you make it more likely they will convert.

So personas matter. But how do you create them?

Basically, you want to build out a full profile of your target visitor by answering questions like:

• How old are they?
• What is their gender?
• What is their education level?
• Which industry do they work in?
• How much work experience do they have?
• Why are they coming to your site?
• What problems do they face?
• How technologically-savvy are they?

By the end, you can come up with a detailed profile that looks something like this:

If you’re interested in learning more about user personas, Usability.gov has a detailed guide, which is also where the example above came from.

3. Show some personality

Some people have this idea that “you have to please everyone”, which often leads to a bland website with no personality.

Most visitors won’t feel excited or motivated by the boring “please everyone” approach.

Don’t be afraid to show your personality, especially if you’re a big part of your business (e.g. a freelancer, manager or co-founder).

Show your smiling face, or the smiling faces of your employees. Add a touch of your own voice and don’t be afraid to share some of your real personality.

Sure, there’s always the small chance that your personality turns someone off. But guess what? That person probably isn’t your target market, anyway!

Remember – you don’t have to please every single visitor. Just focus on connecting with your target audience.

That’s how you get a high conversion rate!

4. Your headline is the hook

Newspaper advertising guru David Ogilvy knew back in the 1960s that most people just read the headline.

While a lot’s changed since then (hello websites, goodbye newspapers!), Ogilvy’s main point still stands:

Your headline is what grabs readers and encourages them to stick around.

The Nielsen Norman Group does evidence-based research on how people use websites, and here’s what they found:

“Users often leave Web pages in 10–20 seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.”

Your headline is what lets you communicate that value proposition within 10 seconds, keep visitors on the page and eventually have a chance to convert them.

So what makes for a good headline? 

Make it:

• Clear and comprehensible. You don’t want people to have to guess what you’re trying to say. Remember, you only have 10 seconds
• Make your value proposition obvious. This tells visitors what’s in it for them, and why they should bother to stay around and learn more
• Stay customer focused. Use wording that focuses on the visitor, rather than yourself or your business whenever possible

If you need some inspiration, KickoffLabs has ten good examples of headlines that hook.

5. Content matters!

If you get your headline right, visitors will understand your core value proposition and stick around to learn more.

Now, the rest of your content needs to deliver on the promise in the headline.

Spend the time to create content that keeps people reading and explain more about your business, product or offer.

This is also where you can show your personality and give readers the information they need to make a decision.

If you’re not sure what makes for good copy, Henneke, a successful copywriter, has great tips at Copyblogger and her Enchanting Marketing site.

6. Use one clear call to action

Once you’ve hit your visitors with the clear headline and quality content, your call to action (CTA) is what guides them to the next step.

For most websites, a CTA takes the form of a button. This button should be the step you want your visitors to take.

For example, on the Astra theme homepage, the CTA is “Download Now” because we want you to download the theme to see how awesome it is

You always want to have one primary CTA. You will see some sites successfully include a second CTA, but this almost always employs a less attention grabbing design.

If you browse the website templates for the Astra theme, you’ll notice that most of them have a single, clear CTA already in place so that they’re conversion-ready from day one.

You should follow a similar approach no matter who you’re building your website for.

Beyond design, the text on your CTA button matters, too.

To create a great CTA:

• Use a command verb to imply action. For example, “Get…”, “Download…”, “Start…”
• Add urgency with words like “Now” or “Today”
• Appeal to deal-seekers with words like “Free” (if applicable) or “Save”

If you need more inspiration, WordStream has another good article on CTAs and AdEspresso put together a great list of 31 examples.

7. Build credibility and trust

You’re more likely to interact with someone you trust, right?

Well, it’s no different for your readers. They want to buy from, sign up to, and just generally use credible websites that they trust.

So how do you create that trust and credibility?

It all starts with website design. While people say you should never judge a book by its cover, we all know they do. 

People will definitely judge your website by its cover!

If your website doesn’t look professional, people won’t trust it. And people form their impressions remarkably quickly – even before reading a single line of text.

In a study from Behaviour & Information Technology, researchers found that people make a decision about a website’s visual appeal in as little as 50 milliseconds.

Once you have a professional design, you can use other tactics and features to further build trust and credibility:

• Logos – Logos of places you’ve worked with or been featured by can help build credibility by association
• Testimonials – Authentic testimonials show that other people trust you, which builds trust by itself (more on this below)
• Security badges – Using trust badges or seals builds trust. ConversionXL has good research on the most effective trust badges
• HTTPS/Green Padlock – 90% of surveyed users were “more likely to leave details or purchase when they know that their data is sent over a secure connection”

8. Use social proof

Social proof is a well-studied psychological phenomenon where people base their own actions on the actions they see from others.

While it’s by no means limited to websites, it’s one of the most effective elements to further build trust and convince people to convert.

So much so, most conversion optimization experts say it’s an element that your site can’t afford to be without.

You can implement social proof in several different ways, some of which you’ve seen before:

• Social follower counts from your profiles
• Numbers – For example, “Join 30,000 other subscribers”, “Over 40,000 happy customers”
• Testimonials and reviews
• Places you’ve been featured
• Friendship – For example, use the Facebook like button to show people some of their friends who have liked your site.
• Credible certifications – For example, “USDA Certified Organic”

9. Use scarcity to spur action

All of the other tips on this page encourage people to act. But none specifically encourages people to act now. And you definitely want people to act right away.

Otherwise, they might forget about you and all that work you’ve done on conversion optimization goes to waste!

Scarcity is how you add urgency to your site. Once you understand what scarcity is, you’ll start seeing it everywhere.

For example, Amazon shows how many items are remaining, as well as how long you have to order to get it delivered by a certain date.

Every hotel booking site in existence will tell you how many rooms are left and how quickly they are being taken.

So what are some ways that you can add urgency to your website?

• Use a special time-limited offer or coupon
• Highlight a limited number of items or otherwise restricted availability
• Add a countdown timer

Creating a limited time offer with a countdown timer can create a sense of urgency to purchase products and services immediately or lose the opportunity.

If you can’t use real urgency, you can still add something called implied urgency by incorporating words like “now”, “today”, “soon”, and similar phrases.

10. K.I.S.S.

Since you have established urgency, don’t make it hard for your clients to see what to do next, where and how to do it.

Keep things as simple as possible.

It can be tempting to add lots of images, effects, and text, especially now that drag and drop page builders have made it possible to add new elements with just a few clicks.

Resist the urge!

When you build a website, you’re not trying to win a design award. You’re trying to meet specific goals.

Eliminate elements that are just there to look nice and focus on the elements that will get results (like all the stuff we talked about above!).

11. Keep readers focused

Another way of keeping things simple is by eliminating distractions.

Don’t pull your clients in too many different directions. Instead, focus on what we have discussed earlier which is a single clear call to action and talk only about things that they need to know.

Stick to your goal and focus only on the following:

• Your headline and its subheadings
• The features and benefits of your products or services
• Reviews and testimonials
• Clear context with visuals

If you want to know where visitors are looking on a page, try using a heatmap analyzing tool to track them. 

Website heatmap is an analytical tool that can help you understand the behavior of visitors by showing which part of your website they are clicking on.

If they are clicking on unnecessary product options, links and excessive information, it will decrease the conversion rate for your website.

Try to minimize or totally do away with elements that may distract your prospects to keep them focussed on thinking about what they need to do next.

12. Use popups properly

Popups can be annoying and/or distracting for visitors. But if you learn how and when to use popup properly, it can generate a high conversion rate.

Sometimes, visitors are undecided and are still looking for more specific features or products.

Then you can use popups to offer premium content, other similar products, freebies, and other offers until the visitor converts.

Keep your popup timely and related to the clients’ current interests.

A slight delay in your popup can make it irrelevant and annoying.

To avoid this negative impression, make it easier for visitors to close your popup. You can also use a cookie to make sure that your popup appears only once for every visitor.

13. Use simple form fields

Another annoying part of a website is filling in too many form fields.

If you really need to include forms on your website, use only the fields essential to achieve your goal and remove unnecessary fields.

Visitors won’t mind signing up if there are only a few form fields to fill. But if your form fields are lengthy, they will start to think twice.

People will immediately close your website if from the very start they have to fill-in lengthy form fields.

We recommend starting by only asking for their name and email address.

Ask for the minimum early on and save any other data collection for further down the funnel. 

People will be much more likely to share information once they have built a relationship with you.

14. Add live chat and talk to visitors

Another effective way of encouraging your visitors to take the steps is by offering to chat.

They can ask specific details about what you are offering and what benefits they can get.

A live chat feature creates an impression that you are confident with your products that you can talk about it and address any concerns your client has in mind.

It also reassures them that you’re happy to invest time and effort in answering those questions and making sure they have everything they need.

It also helps with building credibility and trust as we discussed earlier.

Live chat tools are easy to add to your website and are very helpful in objection handling and tackling any last minute resistance to purchase.

15. Offer a money back guarantee

Offering a money back guarantee is a simple but very effective way to remove doubts about a purchase.

Consumers avoid risks and like to make sure that they get what they paid for. If not, they can get their money back.

Offering a money back guarantee makes your customers feel more confident and secure enough to purchase.

An easy, secure and risk free shopping experience is the best reason for customers to buy your products or services.

This helps increase your conversion rate and can encourage repeat purchases.

16. Include a countdown timer for a limited-time offer

Since what you have to offer is easy, secure and too good to resist, giving them a limited time offer will create a sense of urgency to avail of your products and services immediately or lose the chance.

Adding a countdown timer in your limiter-offer sign will quickly boost your conversion rate.

This will also give more satisfaction to your clients and make them feel lucky to be one of the few customers who have availed of your limited offer.

17. Perform A/B testing

The best tip we can give to improve satisfaction and conversion is to do A/B testing across your website.

A/B testing, or split testing, is a tool to test your website’s conversion rate. It allows you to make two versions of your website (webpage A and webpage B) with different designs.

An A/B testing tool will direct 50% of your site visitors to webpage A and 50% to webpage B.

You can then use data to help refine your layout or design and decide which page is best.

18. Address client objections

In sales, “No” often means “Not now”.

If a visitor says no, it doesn’t mean they don’t like your product or service. Most of the time it only means that it is not the product they are looking for at the moment.

They still have some doubts, or they are just not sure what they really want.

To avoid objections, you need to list all the possible objections that your customers might have and provide the answers on your website.

List as many as you can and add FAQ sections on your homepage and product or service pages.

This should overcome any objections and help increase conversions.

19. Make it easy for people to buy

A key element of a successful conversion is making it as easy as possible for someone to buy.

Always guide visitors on what to do next, where to proceed and how to pay for purchases.

Streamline your sales funnel, keep checkout short and sweet and ask for as little information as possible to help complete the sale.

If you can enable guest checkout, that’s an easy win that could encourage more customers to buy. Here’s a guide on how to accept payments with WordPress.

20. Choose your offer carefully

If your website is still not generating high conversion rates, maybe you’re just using the wrong offer.

Continue to experiment on your offers and track the results of each product or service. 

Use A/B testing, use customer surveys, use social media to get feedback and experiment until you find the best offer that generates a high conversion rate.

21. Use abandoned cart tools to increase conversions

Just because someone didn’t complete conversion and left your website, doesn’t mean you have lost the sale.

Abandoned cart tools can help recover those lost sales in a (mostly) unintrusive way.

Using tools like CartFlows, you can send followup emails if a visitor leaves checkout before completing it. 

As long as you can capture their email address before they leave, you can configure the tool to send emails to help recapture that lost sale.

Once configured, abandoned cart tools can automatically help recover lost sales. It’s an easy win for very little effort.

Save time with conversion-ready website templates

Building a conversion-ready website from the ground up takes time.

When you use the Astra theme, you don’t have to start at ground zero. We’ve baked all these conversion principles into the templates in our Starter Templates pack.

When you use one of these templates, you’ll instantly have a conversion-ready foundation that you can adapt to your needs.

Have any other questions about how you can build conversion-ready websites? Let us know in the comments and we’ll try to help out!

I love it so much, I built my entire business around it.

I also hate WordPress because it can be complicated, time consuming and has so many moving parts. It also needs work to turn it into a secure, efficient platform to host a website.

That’s why my business is built around helping people learn it and get the best out of it!

I know I’m not alone with these mixed feelings about WordPress.

From discussions I have with others in the industry, the platform divides as much as it enables.

And that’s fine.

Because for every frustration WordPress provides, there’s an equal or superior solution.

The frustrations of WordPress

WordPress is an amazing platform. It is capable of so much, is completely free and open source, has an amazing community of developers, contributors and users.

But boy does it have its challenges!

It’s the same with any complex piece of engineering. The more people it tries to please, the more solutions it tries to deliver and the more flexible it tries to be, the more complicated it becomes.

The modular nature helps a lot, but there’s still a lot of frustration with WordPress.

Here are a few of my personal frustrations:

1. Lots of dependencies

To create a WordPress website, you need a domain name, web host, a WordPress installation, a theme, plugins and content.

Finding an available domain name can take forever. It becomes confusing to understand the exact plan that anyone should opt for.

Many web hosts will either install WordPress automatically or use an installer like Softaculous, but it still takes time.

I did my bit by creating the Astra WordPress theme and making it as easy as possible to set up, but it’s still another moving part.

Then there’s plugins. There are over 50,000 of them, each with their own developer, quality and price.

2. The learning curve

There’s a learning curve to everything, from figuring out your new phone to how to turn on the air conditioning.

While everything about WordPress is easy once you know how, there’s so much to learn.

How databases work, how plugins work, how to set up a theme, how to create a page, the difference between pages and posts, taxonomy, hierarchy, the list goes on.

3. Security challenges

Let me preface this by saying that the core WordPress platform is pretty secure. But as soon as you begin adding plugins and extra users, vulnerabilities begin to appear.

WordPress is as popular with the darker side of humanity as it is with the rest of us. Hackers and scammers spend a lot of time trying to figure out how to attack it.

Defense in depth is always the right approach, but that’s yet another learning curve, yet another set of systems to learn and to manage and more plugins to install.

4. WordPress updates

WordPress is frequently updated to improve the user experience, fix bugs, address vulnerabilities and add new features.

The team works tirelessly to make WordPress better for everyone.

But those updates bring their own headaches.

Even though WordPress can update itself and introduced automatic updates for plugins, there are still so many moving parts to manage.

If you update WordPress, you have to update plugins so the code remains compatible. But if you do it automatically, you risk downtime in case a plugin doesn’t work or crashes your site.

So you must do it manually. Every few weeks. Then test the updates to make sure they all work before they impact customers.

5. Performance

WordPress has a reputation for slowing websites down. It’s a complex beast that needs to consult a database, build a page and send it to the user.

While the results can be amazing, it all takes time.

There’s a good reason why there are so many WordPress performance plugins!

I built Astra to be as lightweight and load as fast as possible. But the theme is only part of the equation.

As good as Astra is, it cannot overcome the inevitable complexities that slow down page load times.

Why WordPress is so popular

As I said in the very beginning, I love WordPress even though it frustrates me.

It’s an exceptional platform, it’s free, it’s flexible, it’s modular and it’s improving all the time.

It doesn’t power 43% of the web for nothing!

So why do I love it so much?

1. Strong community

I’m fortunate enough to play a minor role in how WordPress grows and develops but I’m one tiny piece of a huge community.

There’s the core community of developers and contributors. There’s the vital community of testers and further contributors.

Then there’s arguably the most important community of all.

The users, fans and the millions of people around the world that use WordPress.

There are few other products anywhere that have such a loyal following that actively contributes to its future.

That community provides direction, guidance, assistance and everything a positive group of people can provide.

It’s more than enough to restore my faith in humanity!

2. Extensive customization options

Customization is a core feature of WordPress. Whether you know code or not, you can do literally anything with it.

Even though plugins add their own frustrations, the number of page builders, header and footer plugins, block plugins and features built into WordPress make it a pleasure to use.

Even though WordPress powers millions of websites and over 2.4 million people have tried Astra, it is still possible to create something truly unique.

3. Open to everyone

WordPress is free and open source. Anyone anywhere can use it. If you have a computer and an internet connection, you can use WordPress.

There’s no pay to enter, no subscription, no entry requirements and no skills prerequisites.

While the learning curve has its frustrations, it isn’t insurmountable.

As I said earlier, there’s nothing overly complicated you need to learn. There’s just lots of it to learn.

I love the open nature of WordPress and it’s one of the things that attracted me to it.

Everyone can build a website if they want to. Shop savvy and it doesn’t have to cost that much either!

4. SEO benefits

SEO, Search Engine Optimization is the art of being found. With over a billion websites out there, SEO is what helps you find your tribe.

WordPress is structured to help with search. It also has dozens of high quality SEO plugins that can be set up and left to do their work.

Even someone like me who doesn’t know all that much about SEO can set up a plugin and begin appearing in search!

5. Flexibility

Want to build a blog? WordPress can do it. Want to build a business website? WordPress can do it. Want to build an online store? WordPress can do that too.

Whatever type of website you want to build, however you want it to look or behave, WordPress can do it.

That flexibility is a major selling point of the platform and one of the reasons it’s so popular.

There are plugins to add a forum, eCommerce plugins, sliders, video showcases and literally anything you can think of.

You can pick and choose any compatible plugin to build any type of website you like.

Check these out to see what I mean.

Time Magazine

Time Magazine uses a blog theme. It’s a clean design with minimal distractions to let the content shine. It’s accessible and engaging and reflects Time’s brand

The White House

The White House also uses WordPress. The design is minimal but still manages to convey authority while remaining welcoming and informative.

Sony Music

The Sony Music website uses a custom WordPress theme and plugins and delivers quite the impact. It’s an excellent example of a corporation using WordPress to great effect.

TechCrunch

TechCrunch is a well-known tech blog that also uses WordPress. The design is simple and minimal and has a completely different look and feel to Sony Music.

The answer to WordPress frustrations

Are you looking for an equal or superior solution to your own WordPress frustrations?

• Here’s how to fix your WordPress performance frustrations
• Address your WordPress security concerns
• Read any of our WordPress posts to help with the learning curve

Want to build a WordPress website without the hassle of installing a theme, setting up plugins, building pages and filling them with content?

I have the solution.

It’s called ZipWP.

My development team, Adam Preiser and I developed ZipWP specifically to address our main frustrations with WordPress. Namely the time it takes to set everything up, add content, source decent images and publish a fully operational website.

ZipWP uses AI, the Astra theme and some clever programming to create a full, first draft website in 60 seconds or less.

That’s a full website, complete with relevant pages, a functioning contact form, AI generated content and royalty-free images.

In less than a minute.

All you need to do is provide a short description of your business and ZipWP will do the rest.

Once complete, you’ll be able to take a tour, customize your site, add your unique content and images and export it to your web host.

If that wasn’t enough of a superior solution, how about this?

ZipWP is completely free to use. No credit card required.

Your website will remain live on our server for 24 hours to give you enough time to explore and export it.

If you build websites for a living, a more powerful version of ZipWP is in the works.

Working with WordPress

I may have a love/hate relationship with WordPress but I wouldn’t want to work with anything else.

There are too many upsides to the platform and too many things you can do with it. Plus, WordPress has the same values as I do.

It’s inclusive, open, available to everyone, has no barriers to entry and can be anything you want it to be.

That’s my kind of platform!

If you love WordPress but would prefer more productivity and fewer frustrations, check out ZipWP. It could be the solution you’ve been looking for!

Drumroll, please…

Spectra Pro is here!

The love and support Spectra users have showered upon it have been nothing short of mind-blowing.

So much that it even crossed 500k active installs!

Our vision for Spectra is to provide a complete website-building solution that is user-friendly yet packed with all the powerful features demanded by professionals like you.

With Spectra Pro, say goodbye to the hassle of searching for and installing separate plugins for essential functionalities. We’ve got you covered, my friend!

Not only does Spectra Pro retain all the blocks you know and love from Spectra, but it also introduces a plethora of advanced functionalities to the existing features.

We’re talking turbocharged options that will make your website dance and sing with delight!

So buckle up, Spectra users, because Spectra Pro is about to take you on a wild ride.

If you are in a hurry and looking to test it right away, let me quickly navigate you through the installation process.

Once you purchase your copy of Spectra Pro, install the free Spectra plugin, enter your unique code, and it will automatically enable all the Pro features within the same plugin.

I’d strongly recommend you to read the complete article carefully because it will help you understand the updates.

You might get a special surprise in the end.

If you’re a video person, here’s a walkthrough video for you.

What comes with Spectra Pro?

Spectra is free and sufficient for most users. However, Spectra Pro is for power users who need advanced features for their web design requirements.

Spectra Pro comes with new blocks, new features for existing blocks from the free plugin, and some totally new features.

Let’s take a look at the new blocks first.

As you will proceed, you will realize that most of these features and blocks are available as separate plugins on WordPress, but Spectra Pro has those features built in.

Brand new blocks

Instagram Feed Block

Spectra Pro allows you to bring Instagram vibes to your website!

It lets you connect multiple accounts, choose layouts (grid, carousel, and masonry), jazz up with captions, and apply cool image filters like blur, zoom, grayscale, and sepia.

You have complete freedom to enable captions for your Instagram posts. You can even set pagination with options.

Get ready for breathtaking feeds!

Registration Block

No need to install multiple separate plugins to make your visitors register themselves on your website.

You can turn visitors into members with ease!

Customize your WordPress registration form’s appearance by setting a design that matches your brand style guide.

You can even set actions on successful registration (Auto Login, Redirect, Send Email), and enhance security with Google Recaptcha v2 & v3 support.

Spectra Pro lets you customize your own success/error messages depending on what you want to show in various cases.

So, get ready to welcome new members effortlessly.

Login Block

Create stunning login forms for your members!

Customize the look of your WordPress login form, button, success/error message, and much more.

Redirect users to specific pages on login and logout, and ensure security with Google Recaptcha v2 and v3 support.

Make logging in an aesthetic and seamless experience using Spectra Pro!

Loop Builder Block

Bored of the same old-style archive section for your products, posts or pages?

Now you can unleash your creativity with Loop Builder!

The Loop Builder block is the ultimate feature you need on your website to display the best items the way you want it.

To begin with, Loop Builder provides you 4 beautiful layouts as presets. You can even proceed to build your own from scratch.

Set your Query Settings to Post or Page depending on what you want to display on loop.

Loop Builders gives you powers to organize WooCommerce products, or pages, or categories or even your blog posts depending on how you want to show them.

You can set the order of displaying content as per title, author, date or date modified. Spectra Pro allows you to sort it in ascending/descending order.

Update just one container, and all the containers will automatically update themselves, forming a uniform display of items.

You can seamlessly integrate with Spectra’s Dynamic Content, Custom Fields, Advanced Custom Fields, and Toolset.

Enjoy a vast array of customization options to craft the perfect loop.

Design possibilities are simply endless.

New features in existing Spectra blocks

Countdown

You can set the urgency with the new evergreen countdown mode. It makes the countdown timer reappear even when the time ends.

Plus, you can surprise your users by hiding the timer once it ends. Either redirect them elsewhere or reveal your secret content.

Image Gallery

Say cheese!

With the Image Gallery block, you can now level up your image game by adding custom URLs to each image. Importantly, it makes it so easy to update URLs in bulk.

But here’s the best part about Lightbox Feature in Spectra Pro – you get to set custom URL to the Lightbox captions for better navigation and redirection.

Take your users on a personalized journey with a simple click. The possibilities are endless!

Modal

Get ready for some captivating interactions with the Modal block, which allows you to show popup or off-canvas display options. Customize the way they will appear and the alignment of the modal.

You can set triggers to display it at the perfect moment by making users click on any of the elements that you wish – button, image, text, icon, or any of the options.

As usual, Spectra Pro provides you with some predesigned items for you to simply use as it is.

Furthermore, you can even set triggers based on events. For instance, you can show the modal popup within a few seconds or simply while the user is exiting the page.

You can manage automatic triggers with cookies.

Spectra Pro lets you choose from various block entry animations, close icon placements, and styles.

Since the content is edited using WordPress block editor, you can use any of the Spectra blocks. For instance, you can design a beautiful popup where users will be shown a registration block.

The possibilities are endless.

It’s time to engage your audience like never before!

Slider

It’s time to captivate your audience with a stunning slideshow experience!

Get ready to level up your website with the enhancements in Slider block!

You can easily adjust the number of Slides Per View for different screen sizes, showcasing multiple images at once or focusing on one.

With Custom Navigation, users can seamlessly navigate the Slider by clicking on any other Spectra block, enabling smooth interaction.

Add Navigation Slugs to individual slides, allowing users to jump directly to specific content.

Whether you want to showcase a portfolio, promote products, or create a captivating image gallery, the Slider Block has got you covered! Let your creativity soar!

New features in the Spectra plugin

Dynamic Content Extension

Any typical content, let’s say static content, doesn’t change unless you update it manually and publish the page.

You will mostly see such static content on your contact page, homepage and so on. But have you noticed how your blog archive page automatically updates recent blogs whenever you publish new blogs?

Any website’s blog page is a good example of a page with dynamic content. But that’s too limited as a default feature.

What if you get to design a particular section using these dynamic powers?

Spectra Pro allows you to display text and images dynamically across your site with Spectra blocks!

You can spice up your website by showing images and text dynamically!

Add data from various sources like Current Post, Post Type, Archive Description, Archive Title, Archive Custom Field, Site Tagline, Site Title, and many more. Even shortcodes and custom fields work magically.

To display that data, Spectra Pro allows you a complete flexibility of choosing your own source field that you want to import and display.

Spectra Pro keeps it seamless with easy updates and fallbacks for missing content.

Plus, you can unlink blocks effortlessly! No more static boredom!

Animations

Animations bring your Spectra blocks to life!

Enjoy free animations for free, or go pro for advanced control over delay, duration, and easing options.

Go to Advanced Settings on any Spectra block, and you will find animation options for free.

However, Spectra Pro brings advanced features to the same animations.

• Animation Duration – It will help you make your animation effect appear slow or fast by setting the runtime.
• Animation Delay – It will help you make your animation effect appear early or late by setting up a delay.
• Animation Easing – Setting up different animation easing effects allows you to set a speed at specific intervals. There are 4 modes – Linear, Ease In, Ease Out, and Ease In Out.
• Play Repeatedly on Scroll – Enabling this option lets your user see the same animation while scrolling. If disabled, the animation will just appear once.

Popup Builder

Spectra Pro lets you build eye-catching popups and info bars throughout your website to redirect your audience to your pages of choice or simply display a notice.

Enjoy customizable info bars and popups for free.

Go pro to choose triggers like on load, exit intent, or custom class.

Spectra Pro allows you to select specific pages for popup inclusion or exclusion.

Engage your visitors like never before!

Pricing

Spectra Pro comes up with pricing plans that makes it affordable and suitable for every use case.

Spectra Pro – If you’re looking to take your website design to the next level, investing in Spectra Pro is the way to go. It’s packed with a bunch of awesome features and customization controls that will make your pages shine.

Essential ToolKit – It includes everything that you get with Spectra Pro, the premium Astra theme, and ready-to-use website templates that cover a wide range of industries and styles. On top of that, you get priority support from our team of experts. It’s like having everything you need right at your fingertips.

Business ToolKit – This is the real deal when it comes to fueling your business growth. You’ll get access to everything included in Essential Toolkit to kickstart your website designs.

To make it more value-packed, you get access to 2 extra plugins:

1) ProjectHuddle, a feedback tool to make your client collaborations smoother.

2) SureWriter, an advanced AI-powered assistant will help you effortlessly generate high-quality website content, blog posts, emails, social media posts, and more.

Plus, you get FREE access to SkillJet Academy which is worth thousands of dollars. There are online learning courses specifically tailored for web design and business, so you can expand your knowledge and skills.

Here’s the cherry on top: When you grab the Business ToolKit, you’ll also get any future products we develop without any extra cost. So you’ll always stay ahead of the game.

Upgrade to Spectra Pro or choose the ToolKit that suits your needs, and get ready to create amazing websites with ease.

It’s the best time to get access because we are offering up to 35% OFF for a limited time to celebrate this launch.

Click the button below and you will see a pre-applied discount on the pricing page.

FAQs

If so, you’ve landed in the perfect spot.

In this article, we’ll share the 10 best WordPress sales funnel plugins that could revolutionize your online business.

They can empower you to increase conversions, boost customer engagement, capture leads and generate the revenue you’ve always dreamed of.

Let’s start by learning a little more about sales funnels.

What is a sales funnel?

A sales funnel is marketing speak for the journey someone takes from being a visitor to converting into a paying customer. It typically covers awareness, interest, desire and action, AIDA for short.

You probably see sales funnels every day, just don’t realize it.

A sales funnel works as a guide, nudging potential customers in the right direction through a journey toward making a purchase.

The AIDA model is tried and tested and has proven very effective at turning visitors into customers.

The four AIDA stages include:

1. Awareness

Imagine you’re exploring the WordPress marketplace looking for a theme for your website. A stunning theme grabs your attention because of its elegant design layout and features.

That’s the awareness stage, where you become aware of a professional theme that could make your website something extraordinary.

2. Interest

Your awareness nudges you to learn more about the theme. You discover an endless amount of customization options, flexible functionalities, user-friendly interfaces and promising features.

It seems the theme perfectly aligns with your project. Welcome to the interest stage, where you can’t help but learn more about the theme.

3. Desire

Now, you dive deep into exploring customer support. You read success stories from existing users. You also learn about compatibility with other plugins. You’re convinced that the theme will solve your problem.

That’s the stage where you can connect your problem with the solution, which creates a desire to buy the product.

4. Action

It’s time to take action. You know what the product is, what it does and how it can help solve your problem. You press the buy now button and complete the purchase.

Congratulations, you’ve reached the action stage!

Hold on, the journey isn’t over yet!

Your customer is now in the retention stage. You can offer them more related products for purchase and ask them to join your newsletter to get free tutorials and product updates and request them to give a positive product review.

A real life sales funnel in action

Before we get to the sales funnel plugins, let’s just share a real life example of a sales funnel in action.

Netflix is one of the most popular streaming services in the world. It got to that position partly because it uses sales funnels so effectively.

Here’s how it works:

1. Netflix homepage – Outlines the offer, the features and benefits and handles objections by specifying no contract. This takes care of the awareness stage.

2. The pricing page – Outlines the price, what’s included, the features and benefits of membership to turn awareness into interest and desire.

3. The conversion page – A clever page that doesn’t mention payment until you’re already invested by setting up an account. This is the start of the action stage.

The messages at each stage of the sales funnel are simple, direct and to the point. They are also conversational and mention common pain points like not liking paperwork.

This sales funnel is probably one reason why Netflix has 232.5 million paid subscribers worldwide in 2023.

Now you have seen a sales funnel in action, let’s get to those plugins so you can build your own!

10 best WordPress sales funnel plugins

If you want to build sales funnels into your offering, the easiest way to do it is with a plugin.

Our team has tried and tested each of these 10 sales funnel plugins and will highlight their key features, price and make suggestions on the types of website they would work best on.

The WordPress sales funnel plugins we share include:

1. CartFlows
2. SureCart
3. Convert Pro
4. FunnelKit
5. WPFunnels
6. SellKit
7. One Click Upsell Funnel
8. MonsterInsights
9. OptinMonster
10. Active Campaign

Let’s dive in!

1. CartFlows

CartFlows is a powerful WordPress funnel builder that helps turn your website into a conversion machine. Whether you want to add order bumps or offer one-click upsells, this advanced tool allows you to do all that and more with a couple of clicks.

It comes with a powerful checkout editor to build engaging pages that help conversion. A cart abandonment feature allows you to send followup emails, offer coupons and unique checkout links to recover abandoned carts.

CartFlows also provides readymade sales funnel templates which are highly customizable and integrate with your favorite page builders.

Key features of CartFlows include:

• One-click upsells and order bumps
• A/B split testing for funnels
• Conversion optimized templates
• Modern checkout page builder
• Seamless integration with popular plugins

Pricing: It’s a free plugin with premium plans that start from $129/yr.

Best for: CartFlows is best for building optimized sales funnels to boost revenue and reduce cart abandonment. It’s ideal for any type of store and for anyone who wants to build funnels visually.

Check out the following video tutorial to learn more about CartFlows.

2. SureCart

SureCart isn’t a sales funnel plugin. It’s a complete eCommerce solution that allows you to create entire online stores. It does have some funnel features though.

It comes with conversion-driving features like custom checkout forms, support for multiple payment gateways and other essentials to grow your business. You can also use it to show relevant order bumps to customers to maximize revenue.

SureCart also helps you to recover abandoned carts and offer discounts to encourage customers to complete orders.

Key features of SureCart include:

• Full eCommerce solution comparable to WooCommerce
• Drag and drop checkout page builder
• Show order bumps
• Cart abandonment recovery
• Support popular payment gateways

Pricing: SureCart comes with both free and premium versions. Their premium plans start from $199/yr.

Best for: SureCart is best for website owners looking for an alternative to WooCommerce that’s easier to use, faster and has built-in funnel features.

Check out the following video tutorial to learn more about SureCart.

3. Convert Pro

Convert Pro isn’t a dedicated sales funnel builder but it can contribute to increasing sales. It forms part of your funnel and makes it easy to capture leads using coupons, popups and other techniques.

When your site content has satisfied the awareness stage of AIDA, use Convert Pro to pull visitors into the interest and desire stages.

You can create multi-step and one-click popups and set different triggers using texts, images, buttons and more.

Key Features of Convert Pro include;

• Drag and drop popup builder
• Add behavioral triggers
• Conversion oriented templates
• Seamless integration with popular marketing platforms
• Advanced trigger functionality

Pricing: The pricing plan of Conver Pro starts from $99/yr.

Best for: Convert Pro is best for building qualified email lists ready to convert into customers using the AIDA model.

4. FunnelKit

FunnelKIt is a highly rated WordPress funnel builder and has 500+ five stars reviews. It has readymade templates which are highly customizable and can be used to create conversion focused sales funnels, custom checkout and thank you pages.

It includes advanced features like checkout discounting, offering product choice, cart abandonment tracking, one-click upsells and downsells which help increase conversion rate and maximize profit.

It isn’t quite as easy to use as CartFlows but has most of the tools you’ll need to convert.

Key features of FunnelKit include:

• Highly targeted order bumps
• Rule-based one-click upsell and order bumps
• Custom thank you pages
• Flexible checkout fields editor
• Attract leads with opt-in pages

Pricing: It’s a free plugin but has a premium version with different pricing plans that starts from $129/yr.

Best for: FunnelKit is best for more experienced site owners or marketers who want to optimize sales funnels and create frictionless checkout pages.

5. WPFunnels

If you’re looking for a sales funnel plugin that can work with your page builder, give WPFunnels a try.

It is fully compatible with all major page builders and offers premade templates so you can get up and running quickly. It’s very easy to use and has an intuitive canvas with drag and drop elements which allows you to create sales funnels from scratch even if you have never done it before.

You can create a custom checkout page for each funnel and add order bumps, upsells and downsell offers according to customer behavior.

Key features of WPFunnels include:

• Visual drag and drop funnel builder
• Custom funnel checkout page
• Global funnels for WooCommerce
• Use order bump offers at the checkout
• Major page builders support

Pricing: It comes with both free and premium versions. The premium version offers multiple plans which start from $97/yr.

Best for: WPFunnels is useful for anyone that wants to create sales funnels visually or who wants to do as much with their page builder as possible.

6. SellKit

If you’re looking for a checkout optimizer plugin, consider SellKit. It offers highly customizable predesigned templates for creating engaging checkout pages and readymade templates for every function.

This WordPress sales funnel plugin has lots of tools to help you increase conversion and profit.

With SellKit, you can add and remove sales funnel steps in your own way. This handy tool helps you remove checkout friction using features like skip cart, autocomplete, inline form validation and more.

Key features of SellKit include:

• Create unlimited sales funnels
• One-click order bump
• Actionable insights and analytics
• Advanced product filter
• Smart checkout notices

Pricing: It has a free version that provides limited features and premium plans that start from $85/yr.

Best for: SellKit is useful for WooCommerce store owners that want to convert and increase profits using a single plugin. It takes a little learning, but has most of the tools you’ll need.

7. One Click Upsell Funnel

One Click Upsell Funnel is specially built for WooCommerce users to help create upsell and cross-sell offers before and after checkout.

It’s very handy for increasing average order value and provides shortcodes to create offer page elements. Setup is simple, the tools are all easy to use and it won’t take you long to create your first sales funnel.

It also allows you to track upsell funnel data on Google Analytics and Facebook Pixel so you know whether your funnels are working or not.

Key features of One Click Upsell Funnel include:

• Reporting feature for funnel tracking
• Smart offer upgrade
• Sandbox mode
• Independent global funnel
• Page builder support

Pricing: It’s a free plugin but comes with premium plans and it starts from $69/yr.

Best for: One Click Upsell Funnel is best for creating, testing and managing the upsell funnels. It’s also useful for anyone who wants to try a funnel builder before they buy.

8. MonsterInsights

If you’re looking for a Google Analytics plugin, check out MonsterInsights.

It’s a very powerful WordPress sales funnel builder that tracks coupon codes, marketing campaigns, product impressions, returning and new users, refunds and more.

It also analyzes the sales funnel and provides reports that you can check right from your WordPress dashboard.

MonsterInsights produces reports for shopping carts, purchase history, best-performing products and more which help you make data-oriented decisions to grow your business.

Key features of MonsterInsights include:

• Google Analytics dashboard
• Enhanced eCommerce tracking
• Form conversion tracking
• Sales funnel analytics
• Page level analytics

Pricing: MonsterInsights offers both freemium and premium versions. The premium pricing plans start from $799/yr.

Best for: MonsterInsights is best for more experienced store owners or larger businesses that want advanced tools. It’s also useful for connecting your WordPress website with Google Analytics.

9. OptinMonster

OptinMonster is a popular popup builder and lead generation tool that helps generate more subscribers, leads and sales. It helps feed the sales funnel by capturing leads and pointing them towards your conversion content.

It offers predesigned templates for creating actionable popups and forms which are easy to customize to fit your brand.

OptinMonster works with your existing traffic to draw them into the interest stage of the AIDA sales funnel model. There you can answer questions, outline use cases and use whatever means necessary to create desire.

Key features of OptinMonster include:

• Drag and drop forms and popup builder
• Offer multiple campaign types
• Popup triggers and behavior detection
• Conversion analytics
• A/B testing

Pricing: It has a free version with limited features and the premium plans start from $16/mo.

Best for: OptinMonster is best for building engaging popups, newsletter forms, announcement bars and opt-in forms to convert visitors further down the sales funnel process.

10. ActiveCampaign

ActiveCampaign is a powerful marketing automation tool for WordPress. It has a range of tools to help guide visitors down your sales funnel, including email marketing tools, a landing page builder, lead scoring and targeted campaign tools.

It also has tools to help you make more from each sale and nurture customers once they convert.

You can offer recommended products based on customers’ past purchases and encourage them to buy more and automate abandoned cart emails too.

Key features of ActiveCampaign include:

• Automated lead nurturing
• Marketing and sales reporting
• Send promos and special offers using SMS
• Abandoned cart reminders
• Cross-sell emails automation

Pricing: ActiveCampaign is a premium plugin that offers pricing plans for different categories. If you want to select the marketing category, it starts at $49/mo.

Best for: ActiveCampaign is best for managing marketing and sales automation tasks or for more established business or store owners with experience in building sales funnels.

Wrapping Up

A WordPress sales funnel plugin lets you create a frictionless buyer’s journey and help convert regular visitors into potential leads and loyal customers using the AIDA model.

Each of these 10 sales funnel plugins works a little differently and has its own strengths and weaknesses. We hope we provided clarity by giving you ideas of what type of business each is good for.

Did we miss any funnel builders that should have been included in our list? Did you use another sales funnel builder that you found to fit well for your business?

Share your story with us in the comments section.

We expect it to be released on 8 August 2023 and to revolutionize the way we build websites.

So what’s in WordPress 6.3? What’s changing? What’s new? What do we need to know?

As our business is based around WordPress, we have been watching developments carefully.

Our colleague Adam Preiser managed to get an early release version of WordPress 6.3. He shared what he learned with us so we think we have a good idea of what to expect.

He created a sneak peek video where he shares insights into WordPress 6.3:

If video isn’t your thing, we’re going to share what we know in this post.

We’ll cover:

• Site Editor navigation enhancements
• Block styles
• Revision history
• New block pattern system
• Distraction-free mode
• Command palette
• Smaller changes in WordPress 6.3

Let’s get into it!

Site Editor navigation enhancements

The WordPress site editor has seen some serious improvements.

First up is navigation. Previously, if you wanted to edit a page, you would have to open Pages, select the page you want to customize, open it in your page builder or block editor, select the block you want to customize, select the settings icon and make your change.

Now, all you need to do is select Appearance > Editor.

This will open up a whole new world of editing.

Once you’re in the black navigation menu, you can select the name of the area you want to customize in that menu and it will open in the main window.

There’s an < icon to go back at any time and keep navigation simple.

To re-enter the menu if it closes, select the black WordPress icon at the top left corner of the screen.

From the menu you can make any change you like, see it in real time and then see the change implemented within the design.

It’s a very fluid system that drastically reduces the number of clicks required to get where you need to go.

Rather than going back and forth between the WordPress dashboard and the page you want to customize, you transition between them all smoothly from the navigation menu.

You can also duplicate, delete and rename sections from within that same navigation menu.

Page and post navigation

The new navigation menu is cool right? What if we told you that you can also navigate to pages and posts in exactly the same way?

No more going to Pages, selecting a page and then Open with.

Now, just open the Pages navigation menu on the left, select your page and it opens.

The same for posts.

You can then click the pencil icon at the top of the left menu and edit as you see fit. Then just hit the blue Save button at the top to save your changes without leaving the screen!

Then hit the black WordPress icon to go back to the navigation menu.

The new navigation setup allows you to select pages, posts, page templates, store products and more from a single selection.

It’s a fantastic way to work and should save a ton of time!

Block styles

Block themes use styles to create a coherent look across the site. That’s changing slightly in WordPress 6.3.

In standard WordPress themes like Astra, you can set the color palette early on when importing a Starter Template. You can revisit it later if you like via the Astra dashboard.

WordPress 6.3 makes this style available in Styles, accessible from the new navigation menu.

You’ll be presented with whatever styles are designed with the block theme and can change them on the fly. You’ll see the change immediately in the main window.

You can also access the theme’s style book from this menu too.

Select the eye icon at the top of the left menu to open a page with every variant of fonts, headings, blog post layouts, buttons and other page elements.

The cool thing about this new feature is that you can customize any element within those default styles and it will automatically be reflected wherever you use it.

How much time will that save?

Revision history

Elementor users have often cited the built-in revision history as being a primary reason for using the page builder.

The ability to roll back and undo changes is a key benefit to anyone that builds websites.

You’ll be able to do the same with WordPress 6.3.

At the bottom of the new navigation menu you’ll see Last modified. You should also see a time when the page was last modified and an undo icon.

Click the icon and you’ll open a new pane with a Revisions menu on the right and previous versions of the page in chronological order.

Click one to see the changes and save it to revert to that earlier version.

You’ll also see when the page was changed and more importantly, who changed it.

This version control could be incredibly useful for agencies or where people collaborate on projects!

New block pattern system in WordPress 6.3

If you have used Spectra or other page builder, you’ll probably have played around with block patterns. They let you create page sections using individual blocks and save the whole thing as a reusable pattern.

WordPress 6.3 does something similar, but better.

Select the Patterns menu from the left navigation pane and you open up a new page with all the block patterns supported by the theme you’re using.

For example, let’s say you want to create a CTA banner for every page on your site.

Select the Patterns menu, select the Call to Action elements, select the three dots underneath a pattern to access the Copy to My Patterns command.

Your pattern will open in a new pane. Select an element in the pattern to customize, rinse, repeat and save.

Once saved, you can load your new CTA pattern on every page you want it to appear with a single click.

Another massive time saver!

Distraction-free mode

Distraction-free mode is perfect for anyone that works in a busy agency or who are prone to being disturbed or distracted while working.

It removes many UI elements within the editing window so you can concentrate on the changes you’re making.

To access distraction-free mode, select the three dots at the top right of an editing window and select Distraction free.

To escape distraction-free mode, move the cursor to the top of the screen and you’ll see a menu slide down, just uncheck Distraction free to go back to the full window.

It’s a smaller feature update but an important one if you prefer to minimize distractions while you work.

Command palette

The command palette probably isn’t what you think. It actually has nothing to do with color or design.

It’s an amazing new shortcut included with WordPress 6.3. It brings up a search popup where you can search for literally anything on your website.

Select Command + K (Mac) or Control + K (Windows) and you’ll see a small window appear.

Type anything into there and WordPress will search for it.

For example, type ‘contact’ in there and you’ll see a link to your contact page. Type ‘home’ and WordPress will show a link to your homepage.

What’s even better is that third parties will be able to integrate with this feature.

Thanks to our early access, SureCart is already integrated with the command palette.

For example, with SureCart installed, you can type ‘product’ into the window and you’ll see an Add new product item and any existing products you may have.

Select one and it opens in the window.

If you run a busy store, that’s going to be a real timesaver!

You can use the command palette to create new pages, access the menu and any common task.

You can also program your own commands. If you know code, you can register a command so you can fully customize this new function to your own particular needs.

Notice the mention of ZipWP? It’s a new AI website generation plugin that’s on the horizon that we are very excited about.

Smaller changes in WordPress 6.3

WordPress 6.3 also brings smaller changes too, such as:

A new Footnotes block – Useful for academic pages, stats and formal pages where footnotes are relevant.

The Details block – An accordion-style block where you can hide spoilers, use for hiding answers or similar.

Performance improvements – While not exactly a small improvement, most of this is under the hood so we don’t know the details. Suffice to say, WordPress should load much, much faster as a result. Initial estimates a performance increase of 20%!

Block theme preview – A new function that enables you to preview a WordPress theme before activating it. It’s a useful feature that lets you see what a theme includes within WordPress.

Assistant – You may notice a new entry in the top menu of WordPress called Assistant. This is a minor update that opens a side menu on the right where you can quickly navigate to pages, posts, patterns, block templates and more.

Waiting for WordPress 6.3

As you can see, WordPress 6.3 is mainly about making working with WordPress easier.

It’s going to be much more fluid to use, require fewer clicks, less time and should involve fewer journeys in and out of the WordPress dashboard.

Add that 20% performance upgrade, command palette and the assistant and you have a raft of features designed to make your life easier!

We already love working with WordPress. But these new updates? They take that to another level!

What are you most looking forward to?

The frustration and complexity often lead many to abandon their dreams of having an online presence altogether.

But what if we told you that creating a professional website could be as easy as describing your business in a few words?

Meet ZipWP, the AI-powered website builder that makes the magic happen.

What is ZipWP?

ZipWP is not just another website builder; it’s a game-changer.

It is a platform that leverages the power of Artificial Intelligence to enable users to create their own professional WordPress websites in less than 60 seconds.

Yes, you read that right – 60 seconds!

From WordPress installation to selecting the perfect design, writing compelling copy, and adding eye-catching images, ZipWP takes care of it all.

Why we made ZipWP?

At ZipWP, our journey began when we recognized the common pain points and struggles people faced when trying to build a website from scratch.

The traditional process demanded technical expertise, extensive customization, and content creation skills that not everyone possessed.

We saw the statistics – a staggering 82% of aspiring website builders gave up before launching their websites.

We knew there had to be a better way, and that’s how ZipWP was born.

We envisioned a world where anyone, regardless of technical background, could create a stunning website effortlessly.

With our passion for technology and a deep understanding of WordPress, we embarked on a mission to make website building an enjoyable experience for all.

How ZipWP works

Creating a website with ZipWP is like having a conversation with a magical genie. Here’s how it works:

1. Describe Your Business: Instead of going through complex setup processes, you just need to describe your business and your website goals in your own words. No coding, no technical jargon – just plain English.

2. Witness the Magic: As soon as you hit “Continue,” our AI engine gets to work. It installs WordPress for you, selects the perfect theme based on your description, and even writes unique, professional copy tailored to your business.

3. Review and Customize: Within seconds, your website will be ready for review. You can customize the design, branding elements, and even add your personal touch with our easy-to-use drag-and-drop tools.

Excited to witness the magic? Join the waitlist

ZipWP is not just an AI-powered website builder; it’s a game-changer that eliminates the barriers to website creation.

Our passion for technology and WordPress, combined with the power of AI, enables us to deliver a platform where anyone can create a professional website in under a minute.

Are you ready to experience the magic?

Join our waitlist today and be among the first to revolutionize the way you build websites.

Sure you have.

You’re not alone. We’ve all done it at one time or another, even if it’s just out of curiosity.

Other people are also searching for your name online.

Depending on what they find, they’ll forge an opinion about you that will benefit or harm you depending on how well you have crafted your online personal brand.

People search for you before hiring you, before buying your digital product or just to learn more about you before they start following and trusting you.

Building a powerful online personal brand is more important than ever.

In this guide we’ll give you the best tips to create an amazing one.

Why online personal branding is important

People no longer ask their friends for their opinion about a person. They ask Google.

They can find a wide range of opinions there which will give them a more honest and less biased view of reality.

That’s why having a website and an online personal brand is so important.

Strong personal branding is the lever that will push your personal and professional career forward.

Let’s look at Adam Preiser who has been building and working on his personal brand for over a decade.

Thanks to having a hard-earned personal brand, he didn’t have to start from scratch when he launched his new suite of SureCrafted products.

If you go to the SureMembers website and see that he is the founder, you automatically start to trust the product, because if you trust the person, you trust the product, right?.

Adam has a lot of experience with WordPress and that expertise expands and spreads all around him.

Not only to his own products but also to those of third parties that he recommends.

Once he has a successful personal brand, Adam can sell much more easily, which translates into a better income.

If you don’t want to freelance but to work in a good company, a carefully crafted online presence will also help with that.

If you would have to hire a person:

Would you pay more attention to the one who just gives you a CV, or to the one who backs up his experience with an online presence?

No matter how you look at it.

Building your online personal brand only has advantages.

So let’s get started.

How to build a powerful online personal brand in 3 steps

So, how do you create an online presence that helps you stand out, establish credibility and attract new opportunities?

In this guide we’ve simplified the process into 3 simple steps:

1. Define your personal brand.
2. Establish your online presence.
3. Grow your personal brand.

Step 1. Define your personal brand

Before building anything, you must know what you want to build.

In this context it means defining your personal brand.

Values

Values are the beliefs that guide your actions. They help you represent who you are.

But most importantly, they help you connect with your followers at an emotional level. That’s why you should share them.

If humor is of great value for you, show it when creating and growing your personal brand.

What do you want people to picture when they think of you?

If you’re having trouble coming up with some ideas, here’s a list of 100+ values and beliefs that you can analyze to find out which ones you feel more identified with.

In Adam’s case, simplicity is a very important value. It’s something he conveys in his tutorials and especially in his products.

To build a strong personal brand, I always go back to the famous Zig Zigler quote, “You Can Have Everything In Life You Want, If You Will Just Help Enough Other People Get What They Want.”
It boils down to being generous, I try to personally help as many people as possible.
– Adam Preiser

Target audience and goal

Defining a target audience and a goal will also help improve engagement with your audience.

In this case on a more rational level.

• Target audience: Non-techie.
  Are you a non-techie person? → Adam is your guy.
• Goal: The website you always wanted.
  Do you want a great website? → He can help you with it.

If you need information to create or improve your website in a simple way without using code, you’ll associate that thought with Adam.

Unique selling proposition

This step is kind of optional, but can be important for your online personal brand.

You can be unique in your hometown, but online you’ll find a lot of people that share your values, your target audience and your goals.

Coming up with a unique selling proposition will set you apart from them.

This USP is defined easier when we talk about a product or service rather than a personal brand.

But here is a tip.

What’s more unique than your personal experience?

Do you want to learn about WordPress from a random blogger or from someone who has the experience of having founded several very successful plugins and tools?

Look and feel

We live in a visual world where we’re able to recognize and remember everything around us.

Coca Cola is red and fun and Astra is purple and casual.

The design of your personal brand is important. And we’re not talking only about colors and fonts.

If your value is simplicity your online presence should reflect that in your written content or in your photos.

You should choose a style in line with the values and goals you have defined. But what’s more important is to use that style consistently.

Try to find a photo in this article where Adam is not wearing a black t-shirt!

And here’s another little trick.

What’s more personal than yourself?

Unless you have a twin brother or sister, your face is unique, use it!

Step 2. Establish your online presence

It’s time to start building everything you just designed in the previous step.

Analyze your current situation

When we talk about online presence we usually refer to Google search results, since most people will search for us using this tool.

We only usually pay attention to the top ten search results

Having about 5 results under your control is more than enough since people don’t usually scroll much further than that.

The idea of controlling these positions is that you can tweak them as much as possible so people see what you want them to see about you.

Adam is in control of the top Google rankings when people search for his name.

He can modify his content and appearance on demand to adapt it to the image he wants to portray.

Create your website

The top 1 position in Google gets the highest percentage of clicks. That’s why you should create a website and rank it there.

This is usually simple if you are trying to position your personal name, which we recommend you use for the domain itself (e.g. firstnamesurname.com)

Within your own website you’ll have full freedom to tailor your online presence to your liking and prevent your content and persona from becoming mixed up with other elements like with Twitter or other social network.

Astra and Starter Templates can help you get a quality website in a matter of minutes.

Sign up for social media and other platforms

Your website is one of the most important assets when it comes to personal branding.

But you also have to fill the rest of Google’s top positions!

Social media platforms are the perfect way to do it.

You should pay special attention to LinkedIn as many companies also use its internal search engine to find not only workers but also occasional collaborators to do interviews or hire as speakers.

Remember that Google results are displayed with priority.

So after your website and probably LinkedIn, maybe you should not focus on ranking a generic social network like Twitter or Facebook.

There are other platforms that can boost your personal brand more effectively:

• Behance if you’re a designer.
• Github if you’re a developer.
• Fiverr if you’re a freelancer.
• And so on.

Create consistent usernames and profile images across all of them and keep the same overall style that you have defined on your website.

The most important thing to remember is that you must set a priority for the websites you want to appear in Google and work on them in that order.

Step 3. Grow your personal brand

Defining and creating a digital space for your personal brand is not enough if you don’t make it grow.

Growing your brand will help you strengthen it, establish your credibility, and position yourself as an expert in your field.

Create content

Creating content is a very effective way to grow because you’ll be able to reach more people organically.

The most common method is to write articles on your blog, create posts on social networks or share videos on YouTube.

All of these help with reach.

Don’t forget to create premium content such as books or online courses. Their reach is smaller but they help a lot to position yourself as an expert.

Curate content

Content curation is a relatively easier way to become a reference in a particular field.

Instead of creating content from scratch, you can search, organize and present relevant information to your audience in an easy and digestible way.

Like news.

For instance, Adam sharing news about AI will improve his credibility as an expert when he officially launches SureWriter.

Collaborate with other people

Don’t limit yourself to your website and your platforms when it comes to growing your personal brand.

Surrounding yourself with people who share your values, target audience and goals will skyrocket your growth.

Co-creating products, giving interviews, participating in third-party podcasts or attending events as a speaker are some of the easiest ways to collaborate.

Engage with your audience

Engaging with your audience is crucial because it builds trust and loyalty, the essential pieces of a strong persona.

You’ve made a great effort to define your personal brand, establish it online and make it grow.

Take care of it.

Adam engages continuously with his audience on Facebook

Ask for feedback, respond to comments on your blog and messages on social media or host live Q&A sessions.

That will help your audience feel valued and heard

Participate in online communities

What if you don’t have your own audience to interact with?

Then you can add value in different online communities or sites that are already created around the topic or values you’re interested in.

Hang where your target audience is: subreddits, Quora spaces, forums… Even other people’s Facebook groups!

Help others, share your opinion and knowledge and maybe some of your own content. But don’t be spammy!

Wrapping up

Creating a polished online personal brand that helps you get closer to that goal is relatively simple.

Defining what you want to be and how you want to show yourself to the world is probably the most complex part.

By breaking this down into smaller steps such as defining your values, your target audience or the goals you want to help them achieve, you’ll find it easier to outline your identity.

A personal online brand is not a binary system where you have it or you don’t have it. You always have one.

Even not appearing in Google already says something about you!

That’s why you should not stop investing time and effort in improving it.

Creating public or premium content, collaborating with other professionals and people around you and engaging with your audience.

The sooner you start planting, the sooner you’ll start reaping the rewards.

So get started on it today!

Do you know of any other great WordPress personal brand besides WPCrafter that has caught your attention?

Let us know in the comments below!